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    Petra Norris
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    This document summarizes key points from a RainCamp event in Orlando on August 24, 2010. It discusses the importance of influence in communication and media, noting that word-of-mouth conversation has the impact of 200 TV ads. Content that spreads virally through existing social networks is an effective marketing strategy. The document also lists several websites and tools for search engine optimization, real estate marketing, and brand building.

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    Notes taken from Raincamp August 24, 2010 in Orlando, FL

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    This document summarizes key points from a RainCamp event in Orlando on August 24, 2010. It discusses the importance of influence in communication and media, noting that word-of-mouth conversation has the impact of 200 TV ads. Content that spreads virally through existing social networks is an effective marketing strategy. The document also lists several websites and tools for search engine optimization, real estate marketing, and brand building.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    209 views3 pages

    Rain Camp

    Uploaded by

    Petra Norris
    This document summarizes key points from a RainCamp event in Orlando on August 24, 2010. It discusses the importance of influence in communication and media, noting that word-of-mouth conversation has the impact of 200 TV ads. Content that spreads virally through existing social networks is an effective marketing strategy. The document also lists several websites and tools for search engine optimization, real estate marketing, and brand building.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    RainCamp - Orlando – August 24, 2010

    Facebook/raincamp
    #raincamp

    ambient awareness
    worldle.net - post everything

    We are the summation of everyting we say or do online

    Communication
    Influence – most important concept of day
    - audience
    - interaction

    Media
    Audience
    Result

    Klout.com – word of mouth conversation has the impact of 200 TV ads.

    Good Content –
    Viral marketing– Barcelona “please don’t go” – song
    Provides effortless transfer to others
    Scales form small to very large
    Uses existing communication networks
    Takes advantage of others’ resources

    YouTube and Facebook

    Interaction

    Content+ viral+influence+interaction+communication

    Why should I care:


    Runpee.com
    Photosynth.com – Microsoft software
    Getpivot.com
    Meetordie.com
    Wiggio.com
    Goldmail.com
    Google.com/voice
    Slydial.com

    74.1% consumers online


    32.7 online
    32% social network

    alexa.com
    iProspect

    getting found on search engines

    the long tail


    hittail.com

    Lakeland FL Real Estate

    Sandpiper homes

    Search engine optimization

    Content & Keyword density 3-4% of the time each and every page
    Age & Size of Site
    Page Titles and page descriptions – page description should match the page title in
    the first sentence.
    Links – most important thing
    keyword density 2-4%
    age & size of site site:www.website.com – see how many pages google has indexed

    Sucessfully Advertise and Market a listing


    Generate traffic and create links to your website

    Getting to the 1st page of Google


    Blogging
    -Title
    most be geographically specifice
    short and concise – Lakeland View Homes, houses in Lakeland, homes for sale in
    Lakeland, Lakeland houses, Lakeland homes for sale
    named after a phrase that you want to rank
    -Content
    2-4% keyword density
    300-500 6keywords
    start and end with keyword
    2-4out going links
    pictures with tag – same as keyword:description and title
    -Tags
    table of contents 1or 2 per post
    write multiple articles about the same topic
    be consistent with tags

    wufoo.com

    Lakeland foreclosures
    Lakeland short sales
    Lakeland commercial real estate

    A powerful IDX
    Search engine friendly URL
    CRM and IDX that communicate
    Accountability Tools
    Automated Home Search
    Source of traffic

    Myoutdesk.com

    Creating your brand


    Remarkable making a remark

    Signs:Jackprattsigns.com
    Marketing: 99designs.com

    Namechk.com
    Google alerts
    @petranorris
    Petra Norris

    Flowtown.com
    Xobni.com

    Manage flitter.com

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