Welcome to the presentation

of
Promotion Mix

Presented By: Rakesh Nhisutu

Definition of promotion Mix
• Specific combination of promotional methods
such as print or broadcast advertising , direct
marketing , personal selling , point of sale
display , merchandising , etc., used for one
product or a family of products .
 Main aspects of Promotion Mix

SALES
ADVERTISING
PROMOTION

DIRECT
PUBLICITY Six
Six main
main MARKETING
aspects
aspects

PUBLIC PERSONAL
RELATION SELLING
Short definition on its aspects

 Advertising
Any paid form of ideas, goods, or services by an
identified sponsor. Examples: Print ads, radio,
television, sings, posters, banner ads, and
emails.
 Sales Promotion
sales promotion is about “action”. It is about
stimulating customers to buy a product.
 Public relation
 “ The planned effort to establish mutual
understanding between an organization and its
publics”.
 Public relations activities include, press releases.
company literature, videos, websites and annual
reports.
 Personal selling
 This form of promotion involves personal
contact between company representatives and
consumers.
 This occurs face-to-face or via telephone,
though online via video conferencing or text chat.
 Publicity
 Publicity refers to non personal communications
regarding an organization , product , service , or
idea.
 Direct marketing
 Direct marketing is concerned with establishing
relationship between the product or service and
the final customer.
 Direct marketing covers a wide range of
promotional activities, These include:
 Direct-response adverts on television and radio
• Mail order catalogues • E-commerce •
Magazine inserts • Direct mail • Telemarketing
THANKS!