Survey to understand retailers need

towards sales of different brands of

lubricants.
Name of the retail shop:
_________________________________________________________________

Name of the
owner:_________________________________________________________

Address & contact

No:_____________________________________________________________
_________________________________________________________________
_________________________________________________________________

Questionnaires:
Q 1.What is the average lube sale per month?
Ans. a)value (RS)______.
b)quantity(ltrs)______.
Q2. What are the different lubricants brands you are selling?
Ans. a) Servo
b) Castrol
c) Mak
d) HPCL
e) Veedol
f)Elf
g)other.
Q3. Which category of products are u selling maximum ?
Ans. a) 2-W H engine oil
b) 4-W H engine oil
c) diesel engine oil
d) coolant
e) grease.

1
Q5. Which pack size are mostly sold ?
Ans. a) up to 1 L pack
b) 1 to 5 L pack
c) 7 to 2 L pack
d)barrels .
Q6. Which are the most important parameter you look for while selecting a
brand for selling?
Ans. a) price/MRP
b) margin
c) market demand
d) payment terms/credit
e) scheme/incentives.
Q7. Have u ever heard of mak brand?
Ans. a) Yes

b) No

Q8. If yes ,which are the Mak grades &quanities you are selling per month?

Ans.______________________________________________________________
_________________________________________________________________
_________________________________________________________________

Q9. If no, what are the main reasons for not preferring Mak brand?

Ans.______________________________________________________________
_________________________________________________________________
_________________________________________________________________

Q10. your suggestions for increasing the sale of mak lubricants?

Ans.______________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________