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Music Video Style: Technical Codes
Music Video Style: Technical Codes
Music Video Style: Technical Codes
Technical Codes
Camerawork
Editing
“Nice video; shame about the song…”
Can you think of mediocre songs which have a great music video?
Technical Codes
There are videos which use slow pace and gentler transitions to
establish mood.
This is particularly apparent for the work of many female solo artists
with a broad audience appeal, such as Dido.
Watch the video’s for Coldplay - ‘Violet Hill’ (dir. Mat Whitecross)
and Radiohead - ‘No Surprises’ (dir. Grant Gee). Consider how
pace has been used to establish mood.
Violet Hill
Dancing
Poloticians Radiohead
On February 11, 2007, OK Go and Trish Sie took home a Grammy
award for "Best Short-Form Music Video" for their music video "Here It
Goes Again".
In 2008, Damian Kulash said that the band had not produced the
YouTube videos as part of any overt Machiavellian marketing
campaign. "In neither case did we think, 'A-ha, this will get people to
buy our records.' It has always been our position that the reason you
wind up in a rock band is you want to make stuff. You want to do
creative things for a living."
Editing and Digital Effects
Often enhancing the editing are digital
effects which play with the original images
to offer different kinds of pleasure for the
audience. This might take the form of split
screens, colourisation, slow motion and of
course blockbuster film style CGI.
Watch the video for Radiohead ‘Street
Spirit’ (dir. Jonathan Glazer, 1996).
Street Spirit
Jonathan Glazer on Radiohead's Street Spirit (1996)
In the end, I'd spent so much time filming shots of breaking glass
and nuns jumping off trampolines that I hadn't got the right
performance out of Thom. I had to cut the video together with black
windows inserted where he should have been. But the record
company liked what they saw enough to arrange for me to go to
Germany a few weeks later to film Thom singing. In the end it
worked out. That was the film that, creatively, got me up and
running."
"Work It" is a hip hop song written by
Missy Elliott and her producer Tim
"Timbaland" Mosley for Elliott's
critically acclaimed fourth studio album
Under Construction (2002). The song's
musical style, and production by
Timbaland, were heavily inspired by
Old school hip hop from the 1980s,
and includes a portion which samples
Run-D.M.C.'s "Peter Piper".
Short film by George Lucas which can be seen at Disney Land (still?)
Shot in 3-D, it “features Michael Jackson as a renegade commander in
outer space who is eventually able to liberate his evil enemy with
music. Significantly, Jackson's singing and dancing work to colorize his
foes, so that the arrival of his music transforms them from monochrome
badness to Technicolor goodness – a feature of Captain Eo that may
not be lost on the show’s sponsor, Kodak”.
Mix of saturated and distressed colours and black and white combined with a
“damaged tape” look.
The video for "Stupid Girl" is a performance piece, inspired by the title
sequence from David Fincher's 1995 movie Se7en. The clip was shot in just
four hours entirely within a warehouse. Bayer cut the film into pieces, and
soaked it in his bath, applying deliberate fingerprints and abrasions to the
footage before putting it back together by hand.
(from Wikipedia)
Iconography…
… of an artist
… of a music genre
…even of a music director