INDUSTRIAL MARKETING

1. Arjunsinh Jhala
2. Jayshree jaiswal
3. Krunal Shukla
OUTLINE
 Company Introduction
 Identify prospective customers

 Decision making process

 Competitors

 Emerging opportunities
INTRODUCTION
 Verve system is an IT company located in Ahmedabad.
 It is in consulting and software development

 Mainly dealing in International market

 Customize product according to need of customers

 Upgrading products

 They opt for becoming business partners rather than just

solution providers.
 In domestic market they provide service only due to
relationship.
 Ibsahmedabad.net
IDENTIFY PROSPECTIVE CUSTOMERS
 Search for customers on the internet i.e.
 Search for software companies which are dealing in .net,
flex, flash.
 Search customers from directories.

 Data research department.

 Find contact details from internet.

DECISION PROCESS FOR SELECTION OF
CUSTOMER
1 Find contact details from Internet (one week send appx 200 mails)
●

2 ●
Get reply and prepare calling sheets

3 Provide sheets to tele callers (calling hours 11 AM- 1 PM and 2 PM- 4 PM)
●

4 ●
10-20 potential customers remain

5 ●
Business manager will approach to them

6 ●
Among them 30% come to negotiation

7 ●
Among them at least 4 is expected
 They generally target a company which have 10-100
employees
 Meeting with CTO CEO for closing of the deal.

 Approximately 14-10 $ costing per hour for sourcing.

COMPETITORS
 Gateway
 Silver touch

 Radix

 Tata consultancy
EMERGING OPPORTUNITIES
 Targeted growth is 125-200%
 Outsourcing market influence by political saga

 Developing new products which have customized

solution
 Cost is less than 1 lakh rupees

 Specially for SME in domestic markets

 Eg. Internal employee systems

THANK YOU