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Presented by:
6
 
› : 2008-3-39-8326
¦ ›ntroduction
¦ Key Terms in Business ›ntelligence
¦ Why Business ›ntelligence?
¦ Challenges in Business ›ntelligence ›mplementation
¦ ›mproving Business ›ntelligence
¦ Recipe for Success

’ 
¦ Business ›ntelligence refers to computer-based techniques
used in spotting, digging-out and analyzing business data
¦ Business ›ntelligence technologies provide historical,
current and predictive views of business operations
¦ B› aims to support better decision-making, thus a B›
system can also be called a decision support system
( SS)
¦ D
 
 




 

r oward resner (Gartner Group)

 

¦ B› Applications use data gathered from ata Warehouse
or ata Mart.
¦ Not all ata Warehouses are used for B›, nor do all B›
Applications require a ata Warehouse

 

¦ ›

  Ability to learn, to understand or deal with
new or trying situations; the skilled use of reason; the
ability to apply knowledge to manipulate business
decisions using information from multiple resources
¦ ×
 the individual raw facts that are out of context,
have no meaning and are difficult to understand. When in
context, it has meaning and can be understood
¦ › 

  A set of data in context that is relevant to
one or more people at a point in time or for a period of
time. ata in context only becomes information when
someone readily accepts its message and it is relevant.

½ 
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¦ ½   A cognizance, cognition, the fact or
condition of knowing something with familiarity gained
through experience or association
¦ ½   6 
 The management of an
environment where people generate tacit knowledge,
render it into explicit knowledge, and feed it back to the
organization. ›t is a process of creating, institutionalizing
and distributing information between people

½ 
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¦ Allows businesses to leverage their information assets as
a competitive advantage
¦ Allows organizations to monitor results of change r both
positive and negative
¦ Latest buzzword r Businesses made enormous
investments in technology
¦ Businesses have decreased spending due to existing
economic situation
¦ 45% of the businesses surveyed will still buy B› tools

ë |
¦ Two major reasons for increased interest in B›:
¦ The ›nformation Age
¦ The Economy
¦ Companies that leverage, exploit and maximize their
information assets have a strategic competitive advantage
¦ Getting the right information into the right hands at the
right time is essential
¦  

ë |
¦ Area of focus in economy
¦ Reducing Cost
¦ ›ncreasing Revenues
¦ Company can pull together the cost information from
internal organization using B› systems
¦ Provides a framework for cost cutting decisions
¦ µReal-time¶ impact of cost cutting decision can be viewed
in detail

ë |
¦ áirms must focus on retaining customers as well as
acquiring new ones, in order to increase revenues
¦ elps understanding the profitability of the customer base
and segmentation of customers
¦ Lets firms analyze the attributes and behaviors of most
profitable customers
¦ This understanding and analysis allows firms to identify
prospects that are similar to their most profitable
customers and target them for acquisition

ë |
¦ 6   
 
 

¦ isengagement of technology efforts from business and
taking a technology focus
¦ Main cause of B› project failure
¦ Teams lose the focus of selecting the right tool to meet
the needs of the user and get caught up on the µbleeding
edge¶ of technology

  
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¦ ×
 

 


  


¦ Enterprise-wide initiatives that fail to get momentum
¦ Multiple lines of businesses and multiple ›T groups
involved
¦ ecision are made by consensus which is hard to obtain
¦ ›n the end, each line of business undertakes separate
projects to meet their own needs

  
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¦ › 

 


¦ Business analysts and internal customers are inadequately
trained
¦ End users¶ dependence on ›T for analysis is increased
¦ Business users do not comprehend the true potential of B›
tools to help them do their job
¦ Adoption of the functionality is not realized and users
quickly revert back to their old ways

  
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¦ Ensure that Business ›ntelligence efforts are closely aligned
with business objectives
¦ Teams need to focus on providing answer to the B› questions
by keeping it simple
¦ Companies need to have an overall data management strategy.
¦ A roadmap of business objectives that aligns with technology
and establishes momentum with realistic, short term projects
by leveraging existing tools, technologies, databases, data
marts etc.
¦ 
 
 



 


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¦ Wikipedia:
http://en.wikipedia.org/wiki/Business_intelligence
¦ http://www.businessintelligence.com/article.asp?id=11
¦ http://www.businessintelligence.com/article.asp?id=29&p
agenum=1

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