Hero Honda

In
Rural Area

By: Ashish Hariyanee

NEW IDEA
 A super sale and that what exactly came
about when the country’s largest two
wheeler maker Hero Honda decided this
idea to boost up their sale across the
country.
 The company initiated its Har Gaon, Har
Aangan compaign in last year wherein it
adopted a three progned strategy.
CONT…….
 First the company referred to its usage &
attitude study conducted by its in house
research agency and identified the potential
customers in villages across the country.

 Company decided to focus on villages.

CONT…….
 In the second stage , it charted out events
like festivals, marriages, harvests, etc in the
villages that it can take advantage of the
cash holding capacity of the villagers.
 To improve this new idea Hero Honda
entered into numerous vehicle finance tie
ups with NBFC, Co operative banks and
Regional rural banks to supply enough cash to
the consumers.
CONT……
 However the most important decision which
it took while implementing its rural strategy
was that it trained around 500 rural sales
executives to sell its bikes to the villagers.
 Company also conducted the meetings with
villagers and sarpanchs for this purpose.
CONCLUSION
 Now it is found that Indian villages have very
good buying capacity.
 More and more companies are focusing on
village buyers.
 Hero Honda is also doing the same thing now.
THANK YOU