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Hindalco
Hindalco
Hindalco
Case study
ADITYA BIRLA GROUP
A US $28 billion corporation, in the league
of Fortune 500.
Extraordinary force of 100,000
employees, belonging to 25 different
nationalities.
"The Best Employer in India and among
the top 20 in Asia" by the Hewitt-
Economic Times and Wall Street Journal
Study 2007.
Over 50 per cent of its revenues flow from
its overseas operations
GLOBALLY THE ADITYA BIRLA
GROUP IS
A metals powerhouse, among the world's most
cost-efficient aluminum and copper producers.
Hindalco-Novelis is the largest aluminum rolling
company.
No.1 in viscose staple fibre
The fourth largest producer of insulators
The fourth largest producer of carbon black
The 11th largest cement producer globally, the
seventh largest in Asia and the second largest
in India
Among the world's top 15 BPO companies and
among India's top four
HIGHLIGHTS OF THE DEAL
The acquisition of Novelis by Hindalco was in
an all-cash transaction, which values Novelis
at enterprise value of US $6.0 billion,
including approximately US $2.4 billion of
debt.
After merger Hindalco will emerge as the
biggest rolled aluminium products maker and
fifth -largest integrated aluminium
manufacturer in the world.
HIGHLIGHTS OF THE DEAL
The Novelis acquisition will give the company
immediate scale and strong a global footprint
Novelis has a rolled product capacity of
approximately 3 million tonne
HIGHLIGHTS OF THE DEAL
Novelis is the global leader in aluminium
rolled products and aluminium can recycle,
with a global market share of about 19%.
Hindalco has a 60% share in the currently
small but potentially high-growth Indian
market for rolled products
Novelis will work as a forward integration for
Hindalco as the company is expected to ship
primary aluminium to Novelis for
downstream value addition.
HIGHLIGHTS OF THE DEAL
Novelis is a globally positioned organization,
operating in 11 countries with approximately
12,500 employees.
In 2005, the company reported net sales of
US $8.4 billion and net profit of US $90
million.
THE MANUFACTURING
PROCESS
Aluminum manufacture is
accomplished in two phases:
Bayer process of refining the
bauxite ore to obtain aluminum
oxide
Hall-Heroult process of smelting
the aluminum oxide to release pure
aluminum
ALUMINUM PRODUCTION CYCLE
Aluminum* is melted and mixed
Bauxite ore is mined; with various alloys depending on
four or five tonnes of the product to be made, then
bauxite ore are used cast into ingot and billets, rolled
to refine into two and extruded; intermediate
tonnes of alumina, products are then cut, shaped,
which is then smelted and molded into wide range of
to yield one ton of products for use in applications
aluminium such as airplanes, automotive,
beverage cans, and construction
.
CONSOLIDATED RESULTS
Aluminium business revenue fell by 11% to
Rs.48,091 crore on the back of lower LME
and lower demand in first half of the year.
Earning before interest and tax turned
around from a loss of Rs.425 crore to a profit
of Rs.5,998 crore. This reflects steady
improvements in operations across the
board. Copper business revenue increased by
13% to Rs.12,575 crore and EBIT trebled from
Rs.374 crore to 1,003 crore
Overall results clearly reflect derisked
business portfolio in terms of geographic
and product mix.
REASONS FOR HINDALCO TO
BID
1 De-risked Operations owing to
Presence in multiple geographies
Costs and revenues in different currencies
Presence across the value chain
2 Hindalco Cost Advantage & Novelis Technology
& customer base, offers Enormous growth
potential especially In emerging markets
The flagship company of Aditya Birla group,
Hindalco Industries revealed that its
consolidated net profit for the year ended
March 2010, escalated sharply due to
enhanced productivity at its Canadian
subsidiary Novelis and accounting gains from
preceding derivative dealings.
Hindalco shared that it’s for the fiscal year
increased eight-fold to Rs 3,926 crore from
Rs 484 crore a year-ago. It had acquired
Novelis in 2007 for an enterprise value of $ 6
billion. This profit comprise of a non-cash
gain of $578 million as well as an additional
profit of $74 million from market
amendments on metal and currency
derivatives at Novelis.
Though India's per capita consumption of
aluminium stands too low (under 1 kg)
comparing to the per capita consumptions of
other countries like US & Europe (range from
25 to 30 kgs), Japan (15 kgs), Taiwan (10 kgs)
and China (3 kgs), the demand is growing
gradually. In India, the industries that
require aluminium most include power (44%),
consumer durables, transportation (10-12%),
construction (17%) and packaging etc.
On basis of scale of operations and level of integration,
aluminium producers can be categorized into the following
two types:
Integrated producers/Primary producers: Integrated
producers have presence right from the mining of bauxite
(raw material) to producing aluminium ingots (finished
product). Some companies may even go a step further and
have downstream manufacturing facilities such as
manufacturing of semi-fabricated products (foils). Primary
producers could either be a company that is just into
mining of bauxite and alumina production or pure
aluminium ingot manufacturing. For companies, which
have restricted themselves from venturing into the
downstream segment, the user industries are basically the
secondary producers
Secondary producers: For this segment of
producers, which are involved in the
production of semi-fabricated products, the
raw material is acquired from primary
producers, which is in the form of aluminium
ingots and billets. The user industries for this
segment would be the packaging industry
(foils), auto ancillary (wheels), to name a
few.
Aluminium products can be classified under
three categories. Rolled products find
applications in automobiles, consumer
durable, construction and engineering
sectors. Extrusions include bars, pipes and
tubes that find usage in the electrical and
the transportation sectors. Finally, foils are
used in the packaging sector, which are high-
value products and have higher margins.
aluminium is a value-add commodity. It is a
highly capital intensive sector (Rs 200 bn
required for a 1 million tonne greenfield
capacity expansion)
Fortunately, the advantage of having the 5th
largest bauxite reserves in the world coupled
with cheap and abundant labour helps the
Indian companies to retain the distinction of
being the lowest cost producers in the world.
COMPANY REVENUE NET EMPLOYEES
INCOME
RIO TINTO 1.786 68000
ALCAN- BILLION
CANADA
ALCOA-US 26.9 74 MIILION 87000
RUSAL- 14.3 3506 75000
RUSSIA
ALUMINIUM INDUSTRY
Aluminum represents the second largest metals
market in the world.
Growing demand for the lightweight metal
is fuelled largely by the booming Chinese
economy which already consumes a quarter
of the world’s aluminium production
China consume 36% of world’s aluminium
production as early as 2010
In addition, the EU is discussing the possibility
of introducing stricter CO2 emission
requirements for automobiles which will
inevitably boost demand for aluminium
Aluminium is lighter than steel, so its wider
use in the automotive industry will make cars
much more efficient
A kilo of aluminium, used as a substitute
for heavier metals in car industry, reduces
gas consumption by 8.5 litres and produces
20 kg less CO2 emissions. A 10% reduction
of car weight results in a 9% increase of fuel
consumption efficiency.
Finally, rising prices for substitute metals, such
as zinc and copper, stimulate a direct increase
of demand for aluminium in the power,
transportation and construction sectors in particular.
Demand is enormous, consumers are wealthy,
profitability is evident: it seems a lot of companies
should be rushing to enter the aluminium sector,
yet, the situation is not as simple as it may seem.
Only those who can establish and manage the full
production cycle (from the extraction of raw
materials, the production of alumina, and the
reduction of aluminium) in a highly efficient way can
become leaders in the aluminium industry.
WHOEVER OWNS RESOURCES
OWNS THE WORLD
Resources of bauxites, the raw material
for aluminium, are not widespread throughout
the world. There are only seven bauxite-rich areas:
Western and Central Africa (mostly, Guinea), South
America (Brazil, Venezuela, Suriname),
the Caribbean (Jamaica), Oceania and Southern Asia
(Australia, India), China, the Mediterranean (Greece,
Turkey) and the Urals (Russia). The main deposits
of high-quality bauxites with high aluminium content
(not less than 50%), are already divided by the main
players. Other companies have to either buy alumina
on the free-market — and wholly depend on price
movements — or join forces with deposit owners.
Aluminium is mainly produced from bauxite. Over
90% of the world’s bauxite resources
are concentrated on the tropical and sub-tropical
belt in Australia, Guinea, Jamaica, Surinam,
Brazil, and India
Alumina — or aluminium oxide (Al2O3),
is produced from extracted ore. Despite its name,
it has nothing to do with clay or black soil
but resembles a flour or very white sand. Alumina
is then transformed into aluminium through
electrolytic reduction. One tonne of aluminium
is produced from every two tonnes of alumina
Bauxite consist of 40-60% alumina, as well
as earth silicon, ferrous oxide, and titanium
dioxide. To separate pure alumina, the Bayer
process is applied. First, the ore is heated
in an autoclave with caustic soda. It is then
cooled and a solid residue — «red mud» —
is separated from the liquid. Aluminium
hydroxide is then extracted from this
solution and calcined to produce pure
alumina.
The final stage is the reduction of aluminium
through the Hall-Heroult process. It is based
on the following principle: when the alumina
solution is electrolyzed in molten cryolite
(Na3AlF6), pure aluminium is produced.
The reduction cell bottom serves as a cathode,
and coal bars immersed in cryolite serve
as anodes. Molten aluminium is deposited
under a cryolite solution with 3-5% alumina.
During this process, temperatures reach
950°C, considerably higher than the melting
point of the metal itself, which is 660°C.
IMPORTANT FACTS ABOUT
DEAL
The acquisition of Novelis by Hindalco was in
an all-cash transaction, which values Novelis
at enterprise value of approximately US $6.0
billion, including approximately US $2.4
billion of debt
This merger of Novelis into Hindalco will
establish a global integrated aluminium
producer with low-cost alumina and
aluminium production facilities combined
with high -end aluminium rolled product
capabilities
NOVELIS
Novelis is a globally positioned organization,
operating in 11 countries with approximately
12,500 employees. In 2005, the company
reported net sales of US $8.4 billion and net
profit of US $90 million
The company reported net sales of US $7.4
billion and net loss of US $170 million in nine
months during 2006, on account of low
contract prices.
NOVELIS
By January 1, 2010, all the sales contracts
will get expired and p r o f i t a b i l i t y will
increase substantially from then onwards
After merger Hindalco will emerge as the
biggest rolled aluminium products maker and
fifth -largest integrated aluminium
manufacturer in the world
NOVELIS
Net sales for fiscal 2010 were USD 8.7 billion; a decrease of 15
per cent compared to the USD 10.2 billion reported in the same
period a year ago, a result of lower aluminum prices and softness
in the Company’s end-markets in the first half ofthe year.
Adjusted EBITDA for the year was a record USD 754 million,
representing a 55 per cent increase from adjusted EBITDA of USD
486 million posted for the same period a year ago. These record
operating results were primarily due to the Company’s focus on
cost reductions and restructuring initiatives
A TRANSMISSION HOUSING FOR
AN AUTOMOTIVE VEHICLE
TODAY THE BIG TEN ALUMINIUM
MANUFACTURERS ARE