• In 1997, Home Depot entered the Chilean and

Argentinian markets but have failed due to

stiff local competition and the inability to steal
their extremely loyal customers.
• Home Depot’s key success factors are
excellent management, competitive prices,
superior customer service, full range of
product and expansive distribution channels.
It has also invested and committed to build its
web presents and e-commerce strategy to
counter the new entries of many home
improvement e-tailers.
• Home Depot has cut back its overall expansion pace.
Some of those new stores are smaller "neighborhood"
units, designed for urban markets such as Chicago and
Brooklyn, N.Y., and Expo Design Centers, aimed mostly at
women. Home Depot already has 48 of those centers,
which provide decorating services and other high-end
goods. In order to counter Lowe's huge share of major
appliance sales which is12.1% of the market is larger than
any retailer except Sears, Roebuck & Co., Home Depot
plans to build larger appliance sections in 200 existing
stores and include them in new stores as well.