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  • Lakshmi

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    Gaurav Khemka
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    Mobile marketing involves marketing to consumers using mobile devices like phones. It can involve SMS, MMS, mobile web, location-based services, and more. By 2008, 89% of major brands planned to use text and multimedia messages for mobile marketing. Over the next 5 years, over half of brands expected to spend between 5-25% of their marketing budgets on mobile marketing, with one-third planning to spend about 10% on it. Third generation mobile networks promise high data speeds and connectivity enabling uses like video and internet on phones.

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    Mobile marketing involves marketing to consumers using mobile devices like phones. It can involve SMS, MMS, mobile web, location-based services, and more. By 2008, 89% of major brands planned to use text and multimedia messages for mobile marketing. Over the next 5 years, over half of brands expected to spend between 5-25% of their marketing budgets on mobile marketing, with one-third planning to spend about 10% on it. Third generation mobile networks promise high data speeds and connectivity enabling uses like video and internet on phones.

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    8 views6 pages

    Lakshmi

    Uploaded by

    Gaurav Khemka
    Mobile marketing involves marketing to consumers using mobile devices like phones. It can involve SMS, MMS, mobile web, location-based services, and more. By 2008, 89% of major brands planned to use text and multimedia messages for mobile marketing. Over the next 5 years, over half of brands expected to spend between 5-25% of their marketing budgets on mobile marketing, with one-third planning to spend about 10% on it. Third generation mobile networks promise high data speeds and connectivity enabling uses like video and internet on phones.

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    of 6

    MOBILE

    MARKETING
    INTRODUCTION

    WHAT IS MOBILE MARKETING?


    Mobile marketing is meant to describe
    marketing on or with a mobile device, such as a
    mobile phone.
    More traditional definition, is meant to describe
    marketing in a moving fashion.
    eg : technology road shows or moving bill
    boards.
    DIFFERENT WAYS OF MOBILE
    MARKETING
     MOBILE MARKETING via SMS
     MOBILE MARKETING via MMS
     IN-GAME MOBILE MARKETING
     MOBILE WEB MARKETING
     MOBILE MARKETING via BLUETOOTH
     LOCATION BASED SERVICES
    FUTURE OF MOBILE MARKETING
     According to survey, approximately 89% of major
    brands are planning to market their products
    through text and multimedia mobile messaging by
    2008.
     In about 5 years over half of brands are expected to
    spend between 5% and 25% of their total
    marketing budget on their mobile marketing.
     One-third are planning to spend about 10% of
    marketing budgets through mobile marketing.
    MOBILE 3G

    According to the MMA "Mobile Marketing


    Association", the third generation wireless service
    promises to provide high data speeds, always-on
    data access and greater voice capacity. The high
    data speeds enable full motion video, high-speed
    internet access and video-conferencing .
    THANK YOU

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