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Project
Project
To being competitive in the market any company needs to introduce new product after
continues time interval. For introducing any new product company needs to do many
field works to understand market requirements, prospect or target customer identification,
comparison or competitive product analysis, pricing or budget analysis etc.
So our reason to carry out this product is to conduct a structured interview of different
business houses of different industry and sectors to help company in doing
Market analysis
Need identification
Prospect or target clients’ identification
New product designing
Competitive price analysis
Competitive product analysis
One more major reason to carry out this project is to understand the process of selling.
Synopsis
I have started this project on 6th July 2010 1st two days I spend at company premises to
understand its operation, product, market and clients. During this two day I got my
project subject and than with the help of my guide I have did research designing. My
topic of project consist two area of focus
Next 30 days I spend in the market to collect data, during this period I went to different
business house and understand their business operations and functions and try to find out
their dependency on information technology. During my survey I also try to find out the
need of market which can be satisfied by company’s new product. After 30 day next 7
days I spend to analysis my data as per my objective of study. And next remaining days
company gives us a chance to explore market and enhance our marketing & selling skills;
I found prospect customers, gave product presentation and tried to close some deals.
Division
Development or technical division (software and solution development)
HR division (Recruitment & Selection, salary, performance appraisal, entry and exit
procedure, retention and motivation)
Finance Division (cost center maintenance, business collecting maintenance, salary and
outstanding release)
Business Environment
Internal External
Owners Competitors
Employees Prospect Employees
Customers Prospect Customers
Government
Society
Analysis
Divide companies into mediator and small scale company and than do
individually all analysis
1) Percentage analysis for awareness. Ex:- whether they know how IT will help them
and there are few product which can be useful for their business or not.
awareness
Series1, 17%
S
12
10
VS
G
8
US
6
0
2) Penetration of Information Technology
Panitration
Not Using
Using
website
Yes
No
Product or Solutions
Yes
No
ERP
Yes
No
Combine
10
9
8
7
6
5
4
3
2
1
0
n
t
P
il
n
uc
tio
N
io
ER
od
lu
lu
So
Pr
So
e/
3) Business Function wise IT penetration:
Divide your respondent as per their product functions
14
12
10
0
HR MKT OPR FIN