TATA GROUP

टाटा समूह

Type Private

Industry Conglomerate

Founded 1868

Founder(s) Jamshetji Tata

Headquarters Mumbai, India

Area served Worldwide

Key people Ratan Tata

(Chairman)

Products Steel
Automobiles
Telecommunications
Software
Hotels
Consumer goods

Revenue ▲ US$ 70.8 billion (Feb 2009)[2]

Total assets ▲ US$ 51.7 billion (2009)

Employees 363,039 (2008-09)

Subsidiaries Tata Steel

 Corus Steel
Tata Motors
Tata Consultancy Services
Tata Technologies
Tata Tea
Titan Industries
Tata Power
Tata Communications
Tata Teleservices
Tata AutoComp Systems Limited
Taj Hotels

Website Tata.co.in

Established by Jamsetji Tata in the second half of the 19th century, Tata has grown into
one of India's biggest and most respected business organisations, thanks to its
entrepreneurial vision, its commitment to ideals that put people before profits, and its
fortitude in the face of adversity.
The Tata Group is a multinational conglomerate company headquartered in Mumbai, India.
In terms of market capitalization and revenues, Tata Group is the largest private corporate
group in India and has been recognized as one of the most respected companies in the world.
It has interests in steel, automobiles, information
technology, communication, power, tea and hospitality. The Tata Group has operations in
more than 85 countries across six continents and its companies export products and services
to 80 nations. The Tata Group comprises 114 companies and subsidiaries in seven business
sectors ,27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in
charitable trusts. Companies which form a major part of the group include Tata Steel, Corus
Steel, Tata Motors, Tata Consultancy Services, Tata Technologies, Tata Tea, Titan
Industries, Tata Power,Tata Communications, Tata Teleservices and the Taj Hotels.

HISTORY:
The beginnings of the Tata Group can be traced back to 1868, when Jamsetji Nusserwanji
Tata established a trading company dealing in Cotton in Mumbai. This was followed by the
installation of Empress Mills in Nagpur in 1877. Taj Mahal Hotel in Mumbai was opened for
business in 1903. Sir Dorab Tata, the eldest son of Jamsetji became the chairman of the group
after his fathers death in 1904. Under him, the group ventured into steel production (1905)
and hydroelectric power generation (1910). After the death of Dorab Tata in 1934, Nowroji
Saklatwala headed the group till 1938. He was succeeded by Jehangir Ratanji Dadabhoy
Tata. The group expanded significantly under him with the establishment of Tata
Chemicals (1939), Tata Motors and Tata Industries (both1945), Voltas (1954), Tata
Tea (1962), Tata Consultancy Services (1968) and Titan Industries (1984). Ratan Tata, the
incumbent chairman of the group succeeded JRD Tata in 1991.[12]

There is a difference between making money for oneself and creating wealth for others. This
is the story of a business house that has created wealth for a nation. It is a story of struggle,
anxiety, adventure and achievement. This is the story of our pioneers.

Jamsetji Tata: The founder of the Tata Group began with a textile mill in central
India in the 1870s. His powerful vision inspired the steel and power industries in
India, set the foundation for technical educaton, and helped the country leapfrog
from backwardness to the ranks of industrialised nations.

PHASES OF TATA:

The seeds of what would mature and become today's Tata group were laid long years before India
became independent

The Tata group ventured into new areas and built on the foundations, in spite of the restraints imposed
by a controlled economy

The liberalisation of the Indian economy unleashed a period of remarkable growth for the Tata group, in
India and worldwide

CURRENT STATUS:
2008

Tata Motors unveils Tata Nano, the People’s Car, at the 9th Auto Expo in Delhi on January 10, 2008.

Tata Motors acquires the Jaguar and Land Rover brands from the Ford Motor Company.

Tata Chemicals acquires General Chemical Industrial Products Inc.

2009

Tata Motors announces commercial launch of the Tata Nano; Tata Nano draws over 2.03 lakh bookings; first
100,000 owners of the Tata Nano chosen; delivers first Tata Nano in the country in Mumbai.

Tata Motors ushers new era in Indian auto industry with its new, world-standard truck range.

Tata Teleservices announces pan-India GSM service with NTT DOCOMO.

TRF acquires Dutch Lanka Trailer Manufacturers (DLT), Sri Lanka, a world-class trailer manufacturing
company.

Jaguar Land Rover introduces its premium range of vehicles in India.

Tata Motors acquires remaining 79 per cent shares in Hispano Carrocera, one of the largest manufacturers of
bus and coach cabins in Europe.

Tata Teleservices launches Photon TV, an application that allows Tata Photon Plus subscribers to watch live
television channels on their laptops while on the move, and on their personal computers at home and in the
office.

Tata Chemicals launches Tata Swach — the world’s most cost-effective water purifier.

2010

TRF acquires UK-based Hewitt Robins International.

TATA PRODUCTS AND SERVICES FOR CONSUMERS:

AGRICULTURE APPLIANCES AUTOMOBILES

BEVERAGES CHARTER FLIGHTS CROCKERY
DTH TELEVISION FINANCIAL SERVICES FOOD
HOLIDAY HOMES HOTELS HOUSING
JEWELLERY LEATHER RETAIL
SOLAR APPLIANCES TELECOMMUNICATIONS WATCHES AND CLOCKS

RETAIL  
The Tata group operates some of India's largest and fastest-growing retail chains.
+  Croma  

+  Landmark  

+  Star Bazaar  

+  Westside  

WATCHES AND CLOCKS  

Titan Industries sells more than 9 million watches every year through some 12,000
retail outlets, exclusive Titan stores and franchises.
+  Wristwatches  

JEWELLERY  
With more than 100 boutiques in 70 cities across India, the jewellery business of the
Tata group is a flourishing one.
-  Gold, platinum and gemstone jewellery  

Titan Industries manufactures premium quality jewellery under

the brand name Tanishq, with a product portfolio that includes
18- and 24-karat gold and gemstone jewellery, 22-karat pure
gold jewellery, platinum jewellery and silverware.

www.tanishq.co.in

CROMA:

Infinity Retail operates a national chain of multi-brand electronics

stores under the brand name Croma. It is a wholly owned subsidiary of
Tata Sons, the holding company of the Tata Group.

The company has a technical and sourcing agreement with Australian

retail giant Woolworths. Under the arrangement Infiniti Retail owns and
runs retail operations in India while Woolworths provides technical support and strategic
sourcing facilities through its global network.

Areas of business:

The Croma chain of stores offers, in different cities of India, a wide range of consumer
electronics products across categories and brands. The stores are spread over 12,000 to
20,000 sq ft and have more than 6,000 products and 180 brands in eight categories: home
entertainment, small appliances, white goods, computers, communication, music, imaging
and gaming software.

Location
Infiniti Retail is headquartered in Mumbai.  Has nearly 6,000 types of products and 180
brands in consumer electronics and durables

LANDMARK:

Landmark is one of the leading retailers of books and music in India. Established in 1987 as a
book retailer in India, it became a part of Trent, the Tata Company that runs the Westside
retail chain, in 2005.

Today, Landmark has 13 stores across India in addition to seven hotel bookstores in some of
the country’s leading hotels, and five airports stores.

AREAS OF BUSINESS:
Landmark currently deals in the following product lines:

 Books: Landmark has the widest range of titles with over 120,000 titles across
different sections including bestsellers, business guides, fiction, biographies and many
more.
 Music: Landmark offers an extensive selection of music in English, Hindi and other
regional languages.
 Movies and gaming: Landmark houses a wide range of movies in VCD, DVD and
Blu-ray formats. The store also has a section dedicated to gamers; it stocks all the
latest games and consoles.
 Stationery: The product portfolio includes office utilities, diaries, files, writing
instruments, gift wrapping paper, table accessories etc.
 Magazines: All major English magazines published and available in India and abroad
are available at every Landmark store.
 Gifts: The gift section caters to all age groups and corporate entities. Trendy
jewellery, crystal, watches, sunglasses, luggage, perfumes and leather products are
available.
 Home store: The home store at Landmark stocks everything from candles and mats
to crockery and furnishings.
 Electronics: Landmark’s Tech Zone stocks a wide range of gizmos from laptops to
cell phones to digital cameras to DVD players to printers to scanners to MP3 players
to GPS devices and computer accessories.
 Toys: The Kids Zone in Landmark has an extensive range of toys followed by an
entire section devoted to children's books and stationery
 The company has an online e-store called landmarkonthenet.com and its own distribution
business (Westland) that supplies books to all Landmark stores as well as other retailers.
The chain also acts as an event host for book launches and promotions, quiz shows, music
promotions, etc.

LOCATION
Landmark is headquartered in Chennai and has stores in Ahmedabad, Bangalore, Chennai,
Gurgaon, Lucknow, Mumbai, Pune and Vadodra.Has an extensive range of titles in books
and music. The chain also sells movies, games, toys and stationery.

Trent is a retail operations company that owns and manages a number of retail chains in
India. Established in 1998, Trent runs lifestyle chain Westside, one of India’s largest and
fastest growing chain of lifestyle retail stores, Star Bazaar, a hypermarket chain, Landmark, a
books and music chain, and Fashion Yatra, a complete family fashion store.

AREAS OF BUSINESS

 Westside: With a number of stores across India, this chain offers clothes, footwear
and accessories for men, women and children, along with furnishings, artifacts and a
range of home accessories.
 Star Bazaar: This hypermarket chain offers a wide choice of products, including
staple foods, beverages, health and beauty products, vegetables, fruits, dairy and non-
vegetarian products.
 Landmark: A leader in the books and music category, this chain has a range of over
100,000 titles in books and music, and also stocks movies, toys, gift items and
stationery.
 Fashion Yatra: The stores bring quality fashion at low prices to value conscious
customers in towns across India.

LOCATION
Trent has its headquarters in Mumbai, India. 

WRISTWATCHES:

Titan Industries is a manufacturing company that produces

India's largest and best-known range of personal accessories –
watches, jewellery, sunglasses and prescription eye wear.
Titan Industries was established in 1984 as a joint venture
between the Tata group and the Tamil Nadu Industrial
Development Corporation.
The company brought about a paradigm shift in the Indian watch market, offering quartz
technology with international styling, manufactured in a state-of-the-art factory at Hosur,
Tamil Nadu. In 1995, the company diversified into jewellery under the brand Tanishq to
capitalise on a fragmented market operating with no brands in urban cities. In 2005, the
company launched its second jewellery brand, Gold Plus, to capitalise on opportunities in
small towns and rural India. The company has now entered into eye wear, launching Fastrack
eye-gear sunglasses and prescription eye wear.

AREAS OF BUSINESS
Titan's main products are:

Watches: The four main watch brands include Titan for the mid-premium segment, Fastrack
focused on the youth and trendy fashion space, Sonata for the mass market and Xylys for the
premium market. The Titan brand architecture comprises several sub-brands: Titan Edge,
Titan Raga, Nebula and several other collections like Wall Street, Heritage, Regalia, and the
Aviator series.

The company manufactures over 10 million watches per annum and has a customer base of
over 100 million. Today, the Titan portfolio has over 60 per cent of the domestic market
share in the organised watch market. Watches are sold through exclusive 'World of Titan'
showrooms and at 12,000 outlets in more than 2,500 cities in India and internationally in over
30 countries, primarily in the Middle-East and Asia Pacific. Its after-sales-service is itself a
benchmarked operation with service centres and amongst the world’s fastest turnaround
times. The company has a world-class design studio for designing watches and accessories.

Jewellery:  Tanishq is India’s largest, fastest growing jewellery brand with a premium range
of gold jewellery studded with diamonds or coloured gems, and a wide range in 22kt pure
gold and platinum jewellery. Gold Plus is the recent retail plain gold jewellery offering for
the mass market. The jewellery division has its own design studio.

Eye wear: Titan Eye+ retails sunglasses under the Fastrack brand and prescription eye wear
consisting of frames, lenses, sunglasses, accessories and contact lenses of its in-house brands
and other premium brands.

RETAIL MANAGEMENT:
PROJECT REPORT ON:
TATA GROUP
SUBMITTED BY:
AANCHAL AGARWAL 01
HARSHA BULANI 14

SUBMITTED TO:
Prof. MAUMITA ROY