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    Questionnaire Consumer Details:: A) B) C) D)

    Uploaded by

    Usha Shaw
    The document is a questionnaire for consumers that collects information about demographics, occupation, income, family, product purchase details from Next, perceptions of Next, identification of any gaps in the purchase experience, and customer satisfaction levels. It collects names, ages, genders, locations, occupations, incomes, family structures, decision makers, purchase brands and dates, reasons for choosing Next, delivery times, discovery methods, pricing expectations, preferences, additional requests, discrepancies, delays, customer service, price differences, and performance inconsistencies. It then measures satisfaction levels with various stores and lists consumer brand preferences across durable goods categories.

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    Questionnaire Consumer Details:: A) B) C) D)

    Uploaded by

    Usha Shaw
    36 views3 pages
    The document is a questionnaire for consumers that collects information about demographics, occupation, income, family, product purchase details from Next, perceptions of Next, identification of any gaps in the purchase experience, and customer satisfaction levels. It collects names, ages, genders, locations, occupations, incomes, family structures, decision makers, purchase brands and dates, reasons for choosing Next, delivery times, discovery methods, pricing expectations, preferences, additional requests, discrepancies, delays, customer service, price differences, and performance inconsistencies. It then measures satisfaction levels with various stores and lists consumer brand preferences across durable goods categories.

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    Questionnaire

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    The document is a questionnaire for consumers that collects information about demographics, occupation, income, family, product purchase details from Next, perceptions of Next, identification of any gaps in the purchase experience, and customer satisfaction levels. It collects names, ages, genders, locations, occupations, incomes, family structures, decision makers, purchase brands and dates, reasons for choosing Next, delivery times, discovery methods, pricing expectations, preferences, additional requests, discrepancies, delays, customer service, price differences, and performance inconsistencies. It then measures satisfaction levels with various stores and lists consumer brand preferences across durable goods categories.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    36 views3 pages

    Questionnaire Consumer Details:: A) B) C) D)

    Uploaded by

    Usha Shaw
    The document is a questionnaire for consumers that collects information about demographics, occupation, income, family, product purchase details from Next, perceptions of Next, identification of any gaps in the purchase experience, and customer satisfaction levels. It collects names, ages, genders, locations, occupations, incomes, family structures, decision makers, purchase brands and dates, reasons for choosing Next, delivery times, discovery methods, pricing expectations, preferences, additional requests, discrepancies, delays, customer service, price differences, and performance inconsistencies. It then measures satisfaction levels with various stores and lists consumer brand preferences across durable goods categories.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    of 3

    Questionnaire

     Consumer details:
    a) Name:_ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _
    b) Age: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
    c) Gender: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
    d) Location: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

    Occupation
    a) Govt. employee ()
    b) Self Employed ()
    c) Student ()
    d) Private Company ()

    Income-group (Optional)
    a) Below 2 Lakhs Per Annum ()
    b) Between 2 – 3.5 Lakhs per Annum ()
    c) Between 3.5 – 5 Lakhs per Annum ()
    d) Between 5 – 8 Lakhs per Annum ()
    e) Above 8 Lakhs ()

    Your Family Includes? (With whom you reside)


    a) Parents ()
    b) Wife ()
    c) Children ()
    d) Relatives ()

    Who all are involved in making important decisions in your family?


    a) Parents / Relatives ()
    b) Wife ()
    c) Children ()
    d) Friends ()
    e) All ()
    f) Others ()

     Product Purchase Information :-

    1. What product did you purchase? What brand?

    2. What is the date of purchase or month of purchase?

    3. Is this purchase your first time purchase or repeat purchase?


    4. Why did you purchase from Next?

    5. When was the product delivered?

     Customer’s perception :-

    1. How did you come to know about Next?

    2. What is the main plus-point of Next?

    3. What was your pricing expectation or expected price for your product
    or what was your budget?

    4. Is Next your first preference for any purchase of electronic article?

    5. Did you seek for any additional offer?

     Identification of Gap :-

    1. Is there any discrepancy in the product?

    2. Is there any delivery delay?

    3. Have the customer service associates assist or help you properly?

    4. Did you find any observable or significant price difference?

    5. Are there any inconsistencies of the product’s performance?

     Customers response:-

    1. Satisfaction index: (Indicate your satisfaction level based on the given


    parameters for the following stores :)

    Store: Unsatisfied Satisfied Highly Never Total


    Satisfied Visited
    Total: % Total: % Total: % Total: % Total: %
    Xyz
    Abc
    Aaa

    2. Consumers brand preference:

    Type of durable: 1 2` 3 4 5
    TV
    Refrigerator
    AC
    Washing machine
    Cell phone
    Samsung ( ) Sony ( ) LG ( ) Philips ( ) Videocon ( ) Onida ( ) Panasonic ( ) whirlpool ( )
    Electrolux ( ) Godrej ( ) Kenstar ( ) Sansui ( ) next ( ) Hyundai ( ) others ( )

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