Advertising

• Advertising is a form of communication

intended to persuade an audience (viewers,
readers or listeners) to purchase or take some
action upon products, ideals, or services. It
includes the name of a product or service and
how that product or service could benefit the
consumer, to persuade a target market to
purchase or to consume that particular brand.
• Non-commercial advertisers that spend
money to advertise items other than a
consumer product or service include political
parties, interest groups, religious organizations
and governmental agencies. Nonprofit
organizations may rely on free modes of
persuasion, such as a
public service announcement.
• Types of advertising
• Paying people to hold signs is one of the oldest forms of advertising,
as with this Human directional pictured above
• A bus with an advertisement for GAP in Singapore. Buses and other
vehicles are popular mediums for advertisers.
• A DBAG Class 101 with UNICEF ads at Ingolstadt main railway station
• Virtually any medium can be used for advertising. Commercial
advertising media can include wall paintings, billboards,
street furniture components, printed flyers and rack cards, radio,
cinema and television adverts, web banners, mobile telephone
screens, shopping carts, web popups, skywriting, bus stop benches,
human billboards,
Thank u