Professional Documents
Culture Documents
Customer Care
Customer Care
certain group of per who is benefited by purchases the companies or business organisations
product and services. Customer care is to full fill the needs of customer, some time the term
customer care is also defines as serving the customer according their needs.
Business point of view: In business point of view customer care explained as group of
activities to get high return of the time, effort, and most important generate more revenue.
In the current competitive world effective customer care is so vital.
Importance of good customer care: create a positive business model in now a days so
challenging, only positive customer care can make this is possible very easily. Importance of
good customer care can described in many ways, some are as follows:
Effect of bad customer care: As good customer care can bounce up your company sales
highly it can also bring your company rapidly in down position if good level of customer care
is not maintained. Some of the effects are given bellow:
How to improve your customer care level: As we have discussed the importance of
customer care earlier, now we have to discus about how to improve our customer care
level. Some of the steps which can be taken to improve customer care are given bellow:
Technical support.
Billing inquiries.
Shipping statuses.
Warranty support.
In my research in have chosen first great western, the leading “British Rail” company, who is
serving our community all over the UK. They are well known for their pioneer se vice to the
customer as well as their well established customer care policy. In my research I have face
to face interviewed all most eight people who are the employee of first great western and
practically related with the customer care of the company.