Appendix II - Consumer Survey Results

1. Please specify your age group.

< 18 years 2 4%
19-27 years 41 72%
28-40 years 9 16%
> 40 years 5 9%

2. Have you been encouraged to play hockey during your school/college days?

Yes 17 30%

No 40 70%

3. Do you think lack of encouragement has played a role in shaping your interest in the game of
hockey?
4. Do you know any celebrities endorsing the game of hockey in India?

Yes, to a great extent 33 58%

Yes, to a limited extent 21 37%

Not significantly 2 4%

Not at all 1 2%

5. Rate the Glamour Quotient (celebrity endorsements, idols among hockey players etc) of Hockey
Tournaments in India.

Yes, more than 1 21 37%

Yes, at least 1 29 51%

No 7 12%
6. Which factor encourages you most to follow sports events (any sports like cricket, tennis, soccer)?

1 29 51%

2 25 44%

3 3 5%

4 0 0%

5 0 0%

7. Where would you prefer watching a hockey match?

Inherent interest in the sport 21 37%

Loyalty towards favorite players/teams 17 30%

Wholesome entertainment value 10 18%

Innovative formats of the sport 4 7%

Good television coverage 5 9%

8. On the television which is that one thing that attracts you most while watching a sport?

Live in a stadium 8 14%

On the television 43 75%

In a cinema hall/sports bar 6 11%

Quality of broadcast/commentary 19 33%

Glitz/glamour of the game 30 53%

Pre/post match sessions 8 14%

9. What is it about the hockey that disappoints you the most?

 Performance of the team 21 37%

Lesser number of matches 16 28%

Lack of glamour/celebrity 34 60%

No role models 32 56%

No media hoopla 22 39%

Lack of awareness about hockey 26 46%

Poor infrastructure 15 26%

Internal politics 6 11%

10. Do you think a more festive and hyped atmosphere should be encouraged in hockey?
 Yes 44 77%

No 13 23%

11. Would you like to experience the feeling of playing hockey at, let’s say, a mall etc?

Yes 42 74%

No 15 26%