Count on us

Presented by:- Madhurjya Taye

MARUTI SUZUKI –the parent
800 (Launched 1982)

Omni (Launched 1984)

Gypsy (Launched 1985)

WagonR (Launched 2001)

Alto (Launched 2000)

Swift (Launched 2005)

Estilo (Launched 2006)

SX4 (Launched 2007)

Swift DZire (Launched 2008)

A-star (Launched 2008)

Ritz (Launched 2009)

Eeco (Launched 2010)

Suzuki Grand Vitara

Competing with the other cars of Maruti, Maruti Swift is
gradually making its position in the world of mid-sized
family car. Maruti Swift has come up with the special
technical specifications of 16 valve 4-cylinder, 1300 cc engine,
generating power of solid 87bhp @ 6000 rpm.

There are four variants in this car :

•Swift LXi
•Swift VXi
•Swift ZXi
•Swift Diesel'Ldi'
•Swift Diesel 'Vdi'
Psychographic
Geographical
Technological
Demographic
•ADVENTURE LOVING
•STYLE CONCIOUS
•MILAGE CONCIOUS
•EASY HANDLING OF VEHICLES
•Delhi NCR is one of the major targeted markets .

. REASON FOR THIS SEGMENTATION

• launching the base model at the 4-lakh price tag. There

is another advantage in doing so considering in the
capital city of Delhi NCR road tax on the sub 4 lakh
priced cars is comparatively lower at 2%. Cars at a price
higher than 4 lakh have to pay a 4% road tax.
•FEATURE LOVING

•USER FRIENDLY
•PREMIUM HATCHBACK SEGMENT
•18-45 yrs
SPECIFICATIONS
Body Type Hatchback
Number of Doors 5
Seating Capacity 5
Number of Cylinders 4
Number of Valves 16
Bore x Stroke 74.0mm x 75.5mm
Compression Ratio 9.0:1
Maximum Power 87bhp @ 6,000rpm
Maximum Torque 113Nm @ 4,500rpm
Fuel Distribution Multipoint injection
 SPECIFICATIONS CONTD…..
Overall Length 3,695mm
Overall Width 1,690mm

Overall Height 1,530mm

Wheelbase 2,390mm

Track      Front 1,470mm

              Rear 1,480mm
Ground Clearance 170mm

Minimum Turning radius 4.7 metres

232 litres (with seatback raised)
Luggage Capacity

Steering Power assisted

Gross Vehicle Weight 1,415 kgs
MAXIMUM SPEED 160 kmph
FUEL TANK CAPACITY 43 litre
 Super 6 advantage
SSP: Suzuki surround protection
6CANBUS:six on board computers
AUTO TEMP:automatic climate control
ALTEC:all aluminum valves
RBSS:rally based suspension system
DYNAMIC EUROPEAN STYLING
 Indian awards
 No. 1 in Initial Quality Study - JD Power
 Total Customer Satisfaction - TNS Study
 Car of the Year - BS Motoring
 Car of the Year - CNBC
 Best Value for Money Car - CNBC Autocar
 Best Design and Styling - CNBC Autocar
 Viewer's Choice - CNBC Autocar
 Small Car of the Year - NDTV Profit
 Design Car of the Year – BBC
 Car of the Year – Overdrive
 Number one premium compact car in - JD POWER INDIA APEAL
STUDY 2007
 International awards
RJC Car of the Year - Automotive Researchers' &
Journalists' Conference
2005-2006 Car of the Year Japan "Most Fun" - COTY
Goof Design Award - Japan Industrial Design
Promotion Organization
Carview of the Year 2005-2006 - Carview
 COMPETITION-within
industry
U-VA
TATA INDICA
HYUNDAI GETZ
FIAT PALIO
FORD FUSION
OPEL SAIL
SANTRO
CHEVY SPARK
 reviews
CAR INDIA: has more than its fair share of silicon livery
under its hood
AUTO INDIA: its really peppy in city traffic
CAR INDIA: average mileage of 15.6 kmpl ………
suspension is turned out to be taut and sporty……..
first hatchback in country to have front air bags
SALES CHART IN INDIA
 Ex showroom prices
(new delhi)
 MARUTI SWIFT LXI (BHARAT STAGE III)3,99,990
 MARUTI SWIFT VXI (BHARAT STAGE III)4,43,874
 MARUTI SWIFT VXI (BHARAT STAGE III WITH ABS)4,63,725
 MARUTI SWIFT LDI (BHARAT STAGE III)4,78,016
 MARUTI SWIFT VDI (BHARAT STAGE III)5,13,211
 MARUTI SWIFT ZXI (BHARAT STAGE III WITH ABS)5,25,589
 MARUTI SWIFT VDI (BHARAT STAGE III WITH ABS)5,32,356
•CONSUMERS WANT SERVICE STATIONS AT
MAXIMUM POSSIBLE PLACES
•QUICK SERVIVE
•EMERGENCY SERVICE
 Conclusion :
With the unmatchable success and popularity of
Maruti swift in Indian market , Maruti Suzuki has
recently launched anew sedan : SWIFT DEZIRE ,
which promised to give a cut throat competition to
mid level luxury cars and has succeeded in doing so to
a great extent.