Case study

Enjoyyy…………..
 THE COMPANY
• Started in the year 1981
• 2.1 million subscribers on the very first day
• Named FORTUNE’S product of the year
• Transformed pop culture from an aural into a
visual medium.
 The difference
• In the management style and practices
• Handling diversity in the organization
• Employee selection
• Role of managers
• Culture of the organization
 Question
• How does management style influence the
working environment at mtv ?
-- Recognizing the importance of people
- building a culture…… not adopting
- management encourages a “PLAY AROUND” atmosphere
- interviewees who arrived in electric ties and punk hair-dos
were taken seriously above traditional candidates
-“ the worst thing that could happen to us is a bunch of guys in
suits sitting around in a room saying,
’ what are those kids talking about these day?’ “
judy mcgrath president creative director
unique blend of smart and ignorance
endless number of personality traits
Most of the staff is in their 20s or 30s.
 What makes them no.1
• We would
• stay ahead of the audience
• Stay young
• Creativity and youthful attitude go hand in
hand
• “MTV is the perfect place for me….because
I’m young and the are young” co-anchor
tabitha soren