4 Ways to Overcome Marketing

Challenges Forever
90% of small businesses don't even have a marketing plan. It's difficult to reach your destination
if you don't know where you're going!

If you're a small business owner looking for ease, focus and marketing success, we recommend
that you focus on just 4 tactics:

1. Establish a memorable and unmistakeable brand identity:

The secret to business success is determined by your ability to powerfully communicate

your business with laser precision and your ability to deliver a clearly-defined and
consistent experience.

In a nutshell... it's called branding, and, when done right, it ensures a thriving business
with all the customers and profits you need. The secret is to establish a powerful brand
identity that sings distinction. And establish that identity before you launch any
marketing activities.

2. Create a deep connection with your core target audience - your potential raving fans!

Who wants and needs what you have to offer? The only wrong answer is "everyone." If
you're a pediatrician, you may see infants and children. Are they your target audience?
No! They are your patients, but it's the parents you need to connect with to get the kids in
your door. And it's not just any parents - it's a definite group of parents.

In marketing, you get a lot more "bang for your buck" if you focus your spending on a
well-defined group of people that you enjoy working with. The better you define this
group, the more effective your marketing can be.

3. Design compelling offerings that pull customers in like a magnet.

80% of all purchase decisions are based on emotion. It's your job as a marketer to know
how your customers want to feel and to get them to visualize how your services can meet
their needs. People want to know, "What's in it for me?" Tap into the emotion and create
offerings that touch your customers.

4. Craft A Personal, Workable Marketing Plan

Marketing is everything you do to make your product or service more visible, more
desirable and more profitable. Your marketing plan will clearly define the big picture and
provide focus and direction based on the 4 'P's of Marketing - product, price,
place/distribution and promotion.
 Since 90% of small business owners do not have a plan, you'll have a leg up on your
competition by crafting your personal, workable marketing plan to ensure that you reach
your business goals.

Following these 4 criteria will transform any small business into a money-making machine
guaranteed to grow your client list, sales and profits. The upfront work is the secret to a million-
dollar business, literally and figuratively.