Scribd Logo
Upload

Welcome to Scribd!

  • Brand

    Uploaded by

    wellbablu
    12 views1 page
    The document shows the results of a survey about factors influencing customers' perceptions of the Peter England brand. Price was the most important factor at 18% response rate. Honesty/advertising campaigns and quality were also highly rated at 14% and 13% respectively. In total, 245 customers participated in the survey.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document shows the results of a survey about factors influencing customers' perceptions of the Peter England brand. Price was the most important factor at 18% response rate. Honesty/advertising campaigns and quality were also highly rated at 14% and 13% respectively. In total, 245 customers participated in the survey.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    12 views1 page

    Brand

    Uploaded by

    wellbablu
    The document shows the results of a survey about factors influencing customers' perceptions of the Peter England brand. Price was the most important factor at 18% response rate. Honesty/advertising campaigns and quality were also highly rated at 14% and 13% respectively. In total, 245 customers participated in the survey.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    BRAND: PETER ENGLAND

    FACTOR PERCENTAGE RESPONSE


    Price 18% 44
    Honesty/AD--Campaign /
    Brand
    14% 35

    Quality 13% 32

    Formal shirts 8% 20

    Classic feel 5% 12

    BRAND: PETER ENGLAND


    FACTOR PERCENTAGE RESPONSE

    Prestige 5% 12

    British/U.k/England
    Association
    5% 12

    Style 5% 12

    Variety 4% 10

    Durability 3% 7

    Colors 3% 7

    0ffers 2% 5

    Others 2% 5

    Don’t know 13% 32

    Total 100% 245

    BRAND:

    You might also like