MS - 11

Management Programme

ASSIGNMENT
SECOND SEMESTER
2010

MS-11: Strategic Management

School of Management Studies

INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
 ASSIGNMENT

Course Code : MS-11

Course Title : Strategic Management
Assignment No. : 11/TMA/SEM-II/2010
Coverage : All Blocks

Note: There are five questions in this assignment. Attempt all the questions and send them
to the Coordinator of the Study Centre you are attached with.

1. What do you understand by ‘mission’? Explain why it is necessary at the starting point in
the process of formulating a strategy?

2. Using the published information about Dell Computers, write a brief case study showing
the strategic development and its current strategic position.

3. Identify a firm of your choice which is a single business unit. Read the published
information available on the firm identified, explain the advantages and disadvantages of
the corporate profile the company has.

4. Identify two companies which have recently merged. Try to read the published
information on the two companies. Based on your study identify the present status of the
merged company and its efforts in combining the respective organizational cultures.
What in your opinion can be other issues which might arise in future?