Name: Su Thiri Khin (Cynthia)

Subject: Integrative Marketing Project (Senior Thesis)

Degree/Department: Bachelor of Commerce, Business Management
Lecturer: Ms. Mika Dewitt-Douglas
Thesis Title: Green Work Clothing Company

Project Proposal

Abstract and Introduction

Recycled clothing has been popular among the environmental conscious

individuals as a facet of ethical consumerism. Such awareness and perception of

people turn the pressure on the corporations to be socially responsible. The

scope of this business is to help promote the social image of the corporations

and the employees along with additional features of the fabric that can help

enhance the operational effectiveness. This project will encompass creating a

line of work clothing made from recycled fabrics at various price ranges and

setting up a website with an online store where the clients can customize their

orders.

Initial idea for this business came from the author’s passion for caring about

the planet and awareness of the ever growing environmental concerns in recent

days. As an ethical consumer, to reduce, reuse and recycle on everyday items

such as clothing is a lifestyle. This concept can be instilled to a corporate culture

that is eco-friendly in which all of the employees are green consumers.

Enhanced corporate image will eventually lead to establishing and maintaining a

good brand in the external market such as customers and employee

engagement in the organization making recruitment and retention easier. Such

bases lead to the development of a unique business concept as a distinction

from conventional uniform and work clothing with an eco-friendly approach.

While the abstract (usually 1 paragraph) previews the entire thesis, the introduction
grounds the reader in the project’s initial stages. The abstract should be concise in
describing the entire scope of the project, while the introduction is longer and more
detailed in orienting the reader to the project. The abstract introduces the audience to the
thesis topic and offers a brief summary of how the student plans to address the subject.Introduction
sets the context for your proposed project and must capture the reader’s interest. You
should explain the background of your study starting from a broad picture narrowing in
on your research questions, listing the relevant references, as appropriate. The
introduction should be at a level that makes it easy to understand for readers with a
general background in your field. The introduction will explain the background of the thesis topic,
review what the student knows about the subject, and detail any research that is relevant to the
thesis. The primary objective of the introduction is to capture the interest of the audience, so it should
be written in a clear and easy-to-understand style. As the name implies, the thesis statement should
state the thesis; this can be done in the form of a research question, project statement, or hypothesis.

Objectives
The main objective of this project is to prove that there is significant money

to be made in this niche segment of corporate clothing through B2B marketing

and high growth opportunity towards other segments such as casual and hip

wear by exploring consumer behavior towards eco-friendly clothing.

This section clearly states the proposed outcome of the project and what the student hopes those findings
will contribute to the field of study.

Research Questions and Hypotheses

This section tells reader what you would like to find out in your research. State your research questions and
hypotheses explicitly in this section. In most cases, the primary research question should be broad enough to
cover your whole proposed research and the subsidiary research questions and hypotheses are more specific and
each of them should focus on a certain aspect of your research. These hypotheses usually form chapters or sub-
sections of your final thesis. You should explain how these research questions and hypotheses are formulated.

Plan of Research
This section should illustrate clearly what the student hopes to accomplish in each semester: What works
will you research first? Why are you beginning here? Is there an underlying logic guiding your plan of research?
Does your senior thesis build on previous research that you have done? Describe this research and its
relationship to your proposed project.

Methodology

This section explains “how” you are going to conduct your research. You should
demonstrate that you are fully aware of the alternative research methods and explain
how your proposed methodology is more advantageous than the others in attaining your
stated objectives.

For quantitative research, you should include:

(i)
the research design, e.g. a questionnaire study or a laboratory experiment
 (ii)
the subjects or data source, e.g. who will participate in the data collection, the
sample size and sampling methodology
(iii)
the instruments, e.g. the kind of measuring instruments or questionnaires and
the reason for choosing these instruments
(iv)
procedure, e.g. how you are going to carry out your study, what activities are
involved and how long does it take
(v)
the methods of analysis, e.g. modeling techniques or statistical methods

You should also discuss the limitations of the proposed methodology, the assumption and
the range of validity in data collection.

Timetable
Be realistic. Is the topic sufficiently narrow that it can be finished in the time proposed? Try to anticipate
exactly how long the thesis will be, and what you hope to accomplish. Ask yourself questions such as: How
many chapters will my thesis contain? What will be the focus of each chapter? What is most logical order for
these chapters? This section illustrates how much will be done and when. Anticipate the overall structure of
your thesis and the relationship of its parts. A sound structure is crucial to the success of any large writing
project; moreover, clarity in planning will facilitate a focused and insightful conclusion.

Expected Results and Implication of Results

Obviously you do not have results at the proposal stage. However, you need to have some idea about
what kind of data you will be collecting, and what methods will be used in order to answer your
research question or test your hypothesis. You should also state the contribution expected from your
research efforts. Plans for Dissemination of Results Consider these questions: Who will be interested
in the results of this thesis? How will it contribute to the field, and what avenues may be available for
publication of this work? In other words, how will the thesis be applied to the field?

A thesis proposal should

 Explain the basic idea of the thesis topic (e.g., the problem to be solved and
the approach to solving it)
  Argue why that topic is interesting (e.g., what contributions to the field
would be made in carrying out the proposed work)
 State what kind of results are expected
 Argue that these results are obtainable within a reasonable amount of time
 Demonstrate the student's personal qualifications for doing the proposed
work

Product Description
The business is a line of work clothing for employees in corporations and
factories alike. The product is based on a fabric that can help the user withstand
the environmental influences of temperature. It is able to keep the user cool in
extreme hot weather and warm in the cool workplace ensuring maximum
efficiency in their daily operations. The product will be promoted as a socially
responsible investment to the business clients as the material is made from
recycled coconut husks. The fabric uses evaporative cooling technology which
provide personal air-conditioning by charging the fibres with moisture and
creating an environment for evaporation. The cooling effect to the user is
transferred when heat is removed, as the moisture material cools the
surrounding area. The effect can last up to 10 hours, before an easy recharge by
submerging the product in water to reiterate the cooling process.

Need Assessment

Target Customer
Major target customer is the office employees who work in highly air-conditioned
offices and those who need to work outdoors. Secondary target customer
includes people in medium to high society who have environmental concerns and
finds it hip to be green consumer. The primary target can be reached through
B2B marketing to the corporations of all sizes, small, medium, large, local and
multinational companies.

Problem
People working in bustling and humid Bangkok often require operating in diverse
temperatures from hot and humid to freezing cold in their cubicles. Such change
can not only cause discomfort to the employee, their health may also be a
concern such as cold, headaches and fever. This would affect the performance of
the employee negatively with the minimum nuisance of inability to concentrate
in work.

Replacement product
This product will replace the normal uniforms made of polyester polo shirts and
button shirts used by floor employees to the executives. The product can be
taken from a day wear as a base line pairing with a jacket for work through to
after work events with simple accessories.

Competition
Distribution Channel
Prototype
Screening
Idea Evaluation/Concept Development
Example Abstract
CYBERJAMMER
experiments in telepresent music improvisation
By  Synthia Payne
updated: tues.04.17.07.1:30.p.m. 
Telepresent music improvisations are real-time musical compositions that result from people who
collaborate simultaneously while at some distance from one another using the Internet. The
Cyberjammer project and thesis encompass both a studied practice and a critical engagement with
telepresent music improvisations.
The Cyberjammer project is a tool constructed for collaborative simultaneous music improvisation,
and structured for multi-location online music improvisations, to facilitate new experimentation in
the practice. The Cyberjammer thesis situates the musical outcome of telepresent improvisation
both within the context of existing musical improvisation practices popularized in the 1950's by
Chicago's AACM, the New York school and John Cage; and as a discipline dinstinct from other
improvisation forms by means of interviews with practitioners Pauline Oliveros, Chris Chafe, and
Scot Gresham-Lancaster in the analysis of a telepresent music session.

The Cyberjammer Project

In tandem with purely musical and improvisation discourses, network latency issues are inherent
in network telecommunications and must be considered in musical telepresence activities as well.
In addition, specific equipment requirements such as a computer with high-speed Internet
capabilities and some knowledge of setup and troubleshooting are crucial to the success of a
simultaneous mutli-location online music session. A basic online studio will also require some kind
of software application for sending audio and/or MIDI signals through the computer's network
connection and out to the Internet. If the session is between University campuses or government
agencies, the connection will most likely be routed to Internet2, and the computer and networking
apparatus will need to comply with specific routing protocols and faster data transfer speeds than
consumer Internet.

In order to conduct this research on campus, it was necessary to establish networked music
studios specifically for this purpose. Frequent experimental research sessions are in process both
on consumer Internet using public servers and randomly distributed participants, and on Internet2
with other university campuses, specifically as part of a class taught by Pauline Oliveros at RPI in
New York using software created by Chris Chafe at Stanford-CCRMA. There will be a performance
and installation at the DANM MFA Exhibition in June.

The Cyberjammer Thesis

Research for the thesis consists of experimentation with telematic improvisation, including at least
one audio documentation of a session, and analysis of the outcomes; scholarly research into
musical improvisation as a practice; and, primary research into the experience of telematic
improvisation via interviews and a blog for posting of samples from sessions and uploading
comments.

Methodological approaches for all of the sessions are an extension of existing offline musical
improvisation practices for generating musical content including free improvisation, guided
improvisation, playing in a specific style, playing from memory, and playing from a common score.
Circumstances unique to telepresence include addressing a variety of social relationships required
in order to have people to play with, and identity choices such as using one's given name versus
making up a new name or choosing to play anonymously. As mentioned earlier, it is also
necessary to consider telecommunications network latency issues in simultaneous music
collaboration. Logistical details are considered as well: the condensation of space and time, and
logistics questions concerning the choice of when and where to engage in a given session.

Participation in online musical improvisations instantly transforms the solitary player into a
member of a spontaneous musical ensemble. The social aspects of a telepresent music
improvisation are compelling: telemusicians must engage socially otherwise there will be "no one
there" (Gresham-Lancaster). While it is true that telemusicians tend not to meet in person the lack
of familiarity may be a way to preserve the elements of unknown conditions which fuel
experimental practice. Still, it is apparent that there is a desire among participants of telepresent
music sessions to become more acquainted.

Strategies for producing and analyzing outcomes are to try different approaches to musical
improvisation with varying levels of direction in order to observe the way in which offline and
online practices overlap. This research will compare similarities and differences between the more
informal public NINJAM sessions with sessions that were highly structured and planned with
respect to participants and instrumentation. Both approaches are considered relevant as to how
they can influence each other to lessen their respective social barriers and improve accessibility.

What makes online music improvisation practice attractive to participants and audiences? In
considering this question reference is made to Fluxus approaches that blur the lines between
performer and audience, and offer agency to the passive observer, both of which demonstrate the
synthesis between art and everyday life. This includes Alan Kaprow's Happenings, the process
work of John Cage, Pauline Oliveros' Deep Listening practice, and various directed large ensemble
improvisations. Early free jazz innovators of the late 1950's and 1960's such as Ornette Coleman,
Cecil Taylor, and others from Chicago's AACM provide compelling evidence of their strong influence
on the practice and widespread popularity of musical improvisation.

Future work will include a visual component to the CYBERJAMMER project, intended to encourage
the crossing of cultures through playfulness and fostering a collaborative spirit to effect positive
changes across disparate groups.

THESIS PROPOSAL

When working on a masters or doctoral degree, in most cases, a student must submit an extensive
thesis or dissertation. Before this, however, he or she must also submit a thesis proposal, or detailed
summary of the dissertation. Presented as both a written report and seminar, this proposal is carefully
reviewed by a committee, who determine if the subject is appropriate and whether the topic is relevant
to the field of study. If the committee does not see any value in the chosen topic, the thesis will not be
approved. As a result, the proposal is one of the most important parts of a dissertation, as it
determines whether the student can write it.

A successful thesis proposal outlines the thesis topic, defines all of the issues the paper will address,
and explains why the topic warrants further research. To properly fulfill these criteria, it should identify
a specific problem and provide a detailed solution for that problem. Although the proposal requires a
very basic structure, the information included in the document is quite detailed. In fact, a large amount
of the material presented in the thesis proposal will likely be used in the final thesis.

A thesis proposal should include a title page and brief summary, or abstract, of the proposal. The
abstract introduces the audience to the thesis topic and offers a brief summary of how the student
plans to address the subject. Although the abstract should usually be no more than 200 words, it is a
very important element in the proposal, as it defines the key statement of the thesis.

Following the abstract, the student should next include a table of contents, introduction, and thesis
statement. The introduction will explain the background of the thesis topic, review what the student
knows about the subject, and detail any research that is relevant to the thesis. The primary objective
of the introduction is to capture the interest of the audience, so it should be written in a clear and
easy-to-understand style. As the name implies, the thesis statement should state the thesis; this can
be done in the form of a research question, project statement, or hypothesis.

The next element in a thesis proposal should be the approach, or methods, section. In this area, the
student should provide a brief description of the research methods and materials he or she will use to
complete the thesis. This should be followed by a section presenting any preliminary research he or
she has done, and explaining how that research applies to the topic.
After discussing the preliminary research, the proposal should then address the implications of the
research. In this section, the student should describe what type of new information the thesis will
provide and why this information is important. The student should next list all references that he or
she plans to use in the thesis. This list should also include citations for any ideas or concepts that are
not his or her own.

A student should plan to spend approximately one to three months working on a thesis proposal.
Once he or she has completed all of the required elements, the student should carefully review all of
the information prior to the presentation. The thesis proposal determines whether the thesis topic will
be approved, and more importantly, helps the student write a better dissertation.

CHOOSING A TOPIC

Because a thesis takes an extensive amount of work and research to complete, it is absolutely
necessary to choose a thesis topic that you are very interested in and are passionate about. While
you are choosing a thesis topic, consider the courses you have taken throughout your education, and
which ones in particular interested you the most. You might also go back over papers or other
research projects you have completed, to see if the topic can be modified or expanded into a
complete thesis.

It is important to choose a topic that is neither too narrow nor too broad. For this reason, your topic
may go through an evolution process as you progress in your education, and learn more about your
field of study. Meeting regularly with academic advisors can help you to target your studies as well as
hone in on what you want your thesis topic to be; they may also be able to advise you on making your
topic more specific in order to make it more likely to be accepted.

Thesis topics are virtually limitless in possibility. It is best to have a creative thesis; it may be an in-
depth examination of a certain genre of literature, for instance, or it may be an idea for a new type of
psychological treatment. A thesis should be personal, and particularly if it is a master's thesis, it can
serve as both practice and a stepping stone for a Ph.D. thesis, which is considerably more difficult. No
matter what the thesis topic is, it will take an extensive amount of research; typically, it takes much
less time to actually write the thesis than it does to research it.

Of course, graduate schools are not the only places where a thesis might be required. Some high
schools or undergraduate schools require students to create a type of senior thesis before graduating.
This type of thesis is generally slightly less research intensive, and is based more on the classes the
student took. Often, this type of thesis topic may be chosen based on a personal interest that can be
applied to one's studies.