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  • Wars In: Amal Dev V

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    Amal Dev
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    This document discusses competitive advertising campaigns between camera, car, and other brands. It notes that some ads drag consumer attention through humor, finding faces even the consumer cannot see, or congratulating competitors on their wins while also calling attention to their own awards. These types of ads are meant to create controversy, get attention, and draw more consumers, even if it also draws attention to opposing brands at times. Major brands are still less affected by new similar product entries entering the market through these competitive ad campaigns.

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    AD-WARS

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    This document discusses competitive advertising campaigns between camera, car, and other brands. It notes that some ads drag consumer attention through humor, finding faces even the consumer cannot see, or congratulating competitors on their wins while also calling attention to their own awards. These types of ads are meant to create controversy, get attention, and draw more consumers, even if it also draws attention to opposing brands at times. Major brands are still less affected by new similar product entries entering the market through these competitive ad campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    19 views15 pages

    Wars In: Amal Dev V

    Uploaded by

    Amal Dev
    This document discusses competitive advertising campaigns between camera, car, and other brands. It notes that some ads drag consumer attention through humor, finding faces even the consumer cannot see, or congratulating competitors on their wins while also calling attention to their own awards. These types of ads are meant to create controversy, get attention, and draw more consumers, even if it also draws attention to opposing brands at times. Major brands are still less affected by new similar product entries entering the market through these competitive ad campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 15

    WARS IN ADS

    AMAL DEV V
    v/s

    v/s
    v/s
    Nikon - Face focus - "no matter ghost face, human face,
    Skeleton, peeper, I can find them all."
    Lumix - “I can find the face you even cannot
    see it.”
    Significance of these ads..
    • Code for self regulation by Advertisement
    Standard Council of India (ASCI).
    • Dragging more consumer attention.
    • Bring fun and excitement to all its customers.
    • Sometimes even the opponents are getting
    more attention.
    • The existing major brands less affected by the
    new entries of similar products.
    • Create some controversies and get more
    attention.
    v/s

    v/s
    BMW – “Congratulations to Audi for winning
    South African Car of the Year 2006”

    From the winner of World Car of the year 2006


    Subaru- “Well done to Audi and BMW for
    winning the beauty contest.” From the winner
    of the 2006 International Engine of the year.
    U … .
    K YO
    H A N
    T

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