SUVs have less than 3% market share but have good off-road performance and comfort, though not as high as top performers. Pickup trucks are better for off-road and have a good market perception for imported trucks, with more market share than SUVs but less than compacts. Compact cars have wide appeal due to their lower price range, but have poorer comfort levels. The unpositioned market is open to attracting customers from all segments by addressing overspending on ads.
SUVs have less than 3% market share but have good off-road performance and comfort, though not as high as top performers. Pickup trucks are better for off-road and have a good market perception for imported trucks, with more market share than SUVs but less than compacts. Compact cars have wide appeal due to their lower price range, but have poorer comfort levels. The unpositioned market is open to attracting customers from all segments by addressing overspending on ads.
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SUVs have less than 3% market share but have good off-road performance and comfort, though not as high as top performers. Pickup trucks are better for off-road and have a good market perception for imported trucks, with more market share than SUVs but less than compacts. Compact cars have wide appeal due to their lower price range, but have poorer comfort levels. The unpositioned market is open to attracting customers from all segments by addressing overspending on ads.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online from Scribd
Sports Utility Vehicle Pick Up Trucks Compact Cars Un-positioned
1. Less than 3% 1. Off-road is better. 1.Bad Comfort Level 1. Open to whole
market share market. of SUVs
2. Off-Road 2. Style is better. 2. Wide market. 2. Over expenditure in
performance is good advertisement. but comparatively less than the available Top performers. 3.Comfort level is 3. Good Market 3. Lower Price better perception for import Range. trucks. 4. Style is better. 4. More market than 4. Offers more SUVs but less than versatile. Compact Groups. 5. Less price. 5. Good looking. 6. Smaller and Lighter.