PROMOTION IN SERVICING

BY
IJUMAN
(1HK09MBA15)
Various Forms of Promotion

 Advertising
 Word-Of-Mouth Publicity
 Role of Employees
 Sampling of The Service
 Customers as New Customer Inductors
 Discounts For Existing Customers
 Sign-on Bonus
 Prize Draw Or Lucky Gifts
 Advertising

 The advertisements for services contained

more factual information than product
advertisements.
 The advertisements for services were more
detailed on prices, guarantees, and warranties.
 The documentation of the service
performance and availability (when, how, and
where) was much more detailed in the case of
services
 Word-Of-Mouth Publicity

 Customers obtain a lot of their information on

services from personal or informal sources.

 Customer satisfaction and word-of-mouth

publicity go hand in hand

 VLCC has been using Monika Bedi of Delhi as a

model for the weight losing program
 Role of Employees

The employee of service provider himself is the

strong promoter of the future purchase of
service. This interaction between the employee
and the customer is called “the moment of
truth”
 Sampling Of The Service

A number of unspoken inhibitions of the

customers tend to disappear as they interact
with other free-paying members, who usually
endorse the idea of joining
Customers as New Customer Inductors

The customers were encouraged to introduce

their peer groups to the service. Those who
referred new clients were rewarded with free
gifts.
 Discounts For Existing Customers

The continued patronage is not only valued but

the feeling of value is clearly conveyed to the
customer through the gift, who becomes a
proud member of the fraternity
 Sign-on Bonus

To induce potential customers to sign on or

enroll, the marketer offers various inducements
 Prize Draw or Lucky Gifts

New subscribers of service are promised an

entry to lucky draws, which would enable lucky
ones to win a foreign trip or a motorcycle
THANK YOU