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  • Tato Wafers

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    This document contains information about Tato wafers including: 1) A list of employee names and scores. 2) The vision is to be a leading packaged goods company and the mission is to create strong supplier relationships and ensure customer health by providing nutrition. 3) Product variants include mushroom, potato, and banana chips that are marketed in Mumbai, Gujarat to people ages 5-35. 4) Revenue and cost assumptions are provided for raw materials, packaging, and retail prices. 5) A SWOT analysis identifies strengths like new flavors and availability of raw materials, weaknesses like expected initial losses, and threats like increased competition.

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    This document contains information about Tato wafers including: 1) A list of employee names and scores. 2) The vision is to be a leading packaged goods company and the mission is to create strong supplier relationships and ensure customer health by providing nutrition. 3) Product variants include mushroom, potato, and banana chips that are marketed in Mumbai, Gujarat to people ages 5-35. 4) Revenue and cost assumptions are provided for raw materials, packaging, and retail prices. 5) A SWOT analysis identifies strengths like new flavors and availability of raw materials, weaknesses like expected initial losses, and threats like increased competition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    14 views9 pages

    Tato Wafers

    Uploaded by

    bunty23
    This document contains information about Tato wafers including: 1) A list of employee names and scores. 2) The vision is to be a leading packaged goods company and the mission is to create strong supplier relationships and ensure customer health by providing nutrition. 3) Product variants include mushroom, potato, and banana chips that are marketed in Mumbai, Gujarat to people ages 5-35. 4) Revenue and cost assumptions are provided for raw materials, packaging, and retail prices. 5) A SWOT analysis identifies strengths like new flavors and availability of raw materials, weaknesses like expected initial losses, and threats like increased competition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Tato wafers

    Vishwas joshi – 76
    Rajani rawat – 88
    Reetesh yadav – 98
    Neetu waghmare – 97
    Aswini patakh –
    Dhramprakash
    VISION
     To be one of the leading packaged goods
    company

    Mission
    • We want to create strong relationship with
    our suppliers and ensure our customers health
    security by providing more nutrition
    Tato chips(happy crunching)
    Product variants
    • Mushroom
    • Potato
    • banana
    Market segmentation
    • Mumbai , Gujarat
    • Age Group (Years) Market Mix
    • 5 – 10 30 %
    • 11 – 20 35 %
    • 21 – 35 20 %
    • 36 – above 15 %
    Revenue Assumptions
    Distribution price to Distribution price to
    Retailer Retailer Consumer
    Sales Price per 15 gm Rs. 3.75 Rs. 5
    packet
    Sales Price per 30 gm packet Rs. 7.5 Rs. 10
    Sales Price 55 gm per packet Rs. 15.5 RS. 20

    Raw Material
    Qty. Rate/Tonne Total (in Rs)
    MT
    Mushroom 20
    Potatoes/Banana 30
    Ground-nut oil 2.5
    Flavours, chemicals LS
    spices etc.
    Packaging material LS
    SWOT
    STRENGTHS
    • New flavor
    • Continuous availability of Raw Material
    • Totally automated plant
    • Cheaper Labor.
    • Tariff cuts under Trade Agreements
    • Distribution channel
    WEAKNESS
    • Strict controls over the Labor efficiency
    • Expected loss at the initial stages

    OPPORTUNITIES
    • Changes in the current eating habits of the People.
    • Identified with Western Lifestyles and Tastes
    • Low per Capita consumption of Fries in overseas market
    THREATS
    • Competitors and increased competition.
    • Acceptance of new ingredients and taste.

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