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    Promotion Presented By-Swapnil Panpatil - A 1632

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    panpatil swapnil
    This document discusses different promotion strategies for consumer durable goods. It outlines that promotion aims to increase awareness and attract customer attention towards a product. Some common promotional methods mentioned include advertising through television, newspapers, banners, and electronic media like radio. Print media like newspapers and magazines are also used. Exhibitions and events can attract customers, as can sales promotions through coupons. Celebrities may endorse products. Direct marketing is another promotional strategy, with Eureka Forbes vacuum cleaners provided as an example.

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    Promotion Presented By-Swapnil Panpatil - A 1632

    Uploaded by

    panpatil swapnil
    23 views11 pages
    This document discusses different promotion strategies for consumer durable goods. It outlines that promotion aims to increase awareness and attract customer attention towards a product. Some common promotional methods mentioned include advertising through television, newspapers, banners, and electronic media like radio. Print media like newspapers and magazines are also used. Exhibitions and events can attract customers, as can sales promotions through coupons. Celebrities may endorse products. Direct marketing is another promotional strategy, with Eureka Forbes vacuum cleaners provided as an example.

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    Original Title

    Promotions

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    This document discusses different promotion strategies for consumer durable goods. It outlines that promotion aims to increase awareness and attract customer attention towards a product. Some common promotional methods mentioned include advertising through television, newspapers, banners, and electronic media like radio. Print media like newspapers and magazines are also used. Exhibitions and events can attract customers, as can sales promotions through coupons. Celebrities may endorse products. Direct marketing is another promotional strategy, with Eureka Forbes vacuum cleaners provided as an example.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    23 views11 pages

    Promotion Presented By-Swapnil Panpatil - A 1632

    Uploaded by

    panpatil swapnil
    This document discusses different promotion strategies for consumer durable goods. It outlines that promotion aims to increase awareness and attract customer attention towards a product. Some common promotional methods mentioned include advertising through television, newspapers, banners, and electronic media like radio. Print media like newspapers and magazines are also used. Exhibitions and events can attract customers, as can sales promotions through coupons. Celebrities may endorse products. Direct marketing is another promotional strategy, with Eureka Forbes vacuum cleaners provided as an example.

    Copyright:

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    of 11

    Promotion

    presented by-
    swapnil panpatil -a 1632
    defination
    promotion is nothing but increase the
    sale of particular product an awareness
    is created in the minds of the customers
    to attract their attention towards the
    product.
    Promotions include-
    Advertising
    Electronic Media
    Print Media
    Exhibition and Events
    Sales Marketing
    Direct Marketing
    PROMOTION OF
    CONSUMER DURABLE
    During various season to increase the
    promotion of lots of promotional
    activities are done by various ways.
    E.g. refrigerator, T.V.,
    Washing Machine,
    Vacuum Cleaner
    Advertising
     Advertisement through
    on T.V. and news paper and
    pamphlets.
    Banners.
    Electronic Media
    Electronic Media use for
    promotion like
    T.V.
    Radio
    Internet
    E- Business
    e.g. Whirlpool Ad.
    Print Media
     Print Media are also used for
    promotion
    News Paper
    Pamphlets
    Magazines
     Exhibitions and Events for
    attracting the customers.
    Sales Promotions
    for increase sales & revenue
    through
    - Coupons
    - Celebrities
    E.g. Kajol and Ajay Devgan
    • Direct Marketing

    E.g. Eureka Forbes


    Vacuum cleaner.
    THANKS

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