Midterm Examination

in
IT 310
Management Information System
(Strategic Moves)

Submitted to:
Prof. Lope Salvador
Submitted by:
Alfredo L. Evangelista
BSIT-III
STRATEGI
C MOVES
 Strategic moves are implemented
by the companies, to increase their
strength, resulting in a competitive
advantage. The most common types
used today are the followings:
 RAISING BARRIERS TO
ENTRANTS

refers to this type of strategic

move where a company makes it
impossible or nearly for other
companies to infiltrate the market.
 For example:
A very commonly is
the copyright laws.
The minute that a
website author
creates a page, a
copyright is granted
to the author
protecting the page
from reuse.
 HIGH SWITCHING COSTS

Refers to fixed cost incurred by a

buyer when changing suppliers because
the buyer’s product specification, product
equipment and purchasing cycle is
closely tied to the current supplier’s
products and operations.
 For example:
The cell phone companies. It is easier
for customer to find great service plan
at even better prices, the only problem
is they lock-in with the service contract
agreement-wherein they are force to
stay with the company for a period of 2
years. They impose early termination
fees for any customer to switch
companies before their contracted term
fulfilled. Instead of leaving, they will
just stick into them.
CREATING A NEW PRODUCT
OR SERVICE

They create or innovate products

or services that is not available
anywhere else, a company has
immediately gained a huge
competitive advantage because there
is no competition.
 For example:

A Craig list is kind of like a

newspaper for the entire
countries. It offers classified
ads on the internet and enjoy
over 10 Billion page views
per month, like no other
website can do. It’s not just a
classified ads but also a way
of social networking.
ESTABLISHING ALLIANCES

Making organization, union or

partnership with the other company to
become more competitive advantage
because it increases the potential
customer by offering of many products
in one place not only to make life easier
but with a cheaper rate.
 For example:
For the average travelers, they can
visit Travelocity.COM. Travelocity
has teamed up with the other
companies to offer rental cars, hotel
stays, and tickets to events in the
area of choice with the flight. The
price rate is cheaper than if the
customer were the one to make the
purchase separately and the customer
is able to save time in searching for a
deal. Travelocity benefits because
they make a profit from all of the
services that a customer chooses to
take part in rather than just one.
 End
of my
Presentation
THANK YOU!

Presented by:
ALFREDO L. EVANGELISTA