Scribd Logo
Upload

Welcome to Scribd!

  • 25 views

    Questions: In-Depth Research Into The Motivation, Attitudes and Behaviour of Respondents or Into A Given Situation

    Uploaded by

    Carlos
    Qualitative research involves in-depth exploration of respondents' motivations, attitudes, and behaviors through less structured and open-ended questions, providing rich details from smaller sample sizes. The results are specific to the situations studied and cannot be easily replicated. Analysis relies more on subjective interpretation. Quantitative research uses standardized instruments to gather numerical data from larger and more representative samples, allowing for objective statistical analysis and replication of findings, but provides less detailed insights.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Questions: In-Depth Research Into The Motivation, Attitudes and Behaviour of Respondents or Into A Given Situation

    Uploaded by

    Carlos
    25 views1 page
    Qualitative research involves in-depth exploration of respondents' motivations, attitudes, and behaviors through less structured and open-ended questions, providing rich details from smaller sample sizes. The results are specific to the situations studied and cannot be easily replicated. Analysis relies more on subjective interpretation. Quantitative research uses standardized instruments to gather numerical data from larger and more representative samples, allowing for objective statistical analysis and replication of findings, but provides less detailed insights.

    Original Description:

    Original Title

    QUALITATIVEvsQUANTITIVE

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Qualitative research involves in-depth exploration of respondents' motivations, attitudes, and behaviors through less structured and open-ended questions, providing rich details from smaller sample sizes. The results are specific to the situations studied and cannot be easily replicated. Analysis relies more on subjective interpretation. Quantitative research uses standardized instruments to gather numerical data from larger and more representative samples, allowing for objective statistical analysis and replication of findings, but provides less detailed insights.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    25 views1 page

    Questions: In-Depth Research Into The Motivation, Attitudes and Behaviour of Respondents or Into A Given Situation

    Uploaded by

    Carlos
    Qualitative research involves in-depth exploration of respondents' motivations, attitudes, and behaviors through less structured and open-ended questions, providing rich details from smaller sample sizes. The results are specific to the situations studied and cannot be easily replicated. Analysis relies more on subjective interpretation. Quantitative research uses standardized instruments to gather numerical data from larger and more representative samples, allowing for objective statistical analysis and replication of findings, but provides less detailed insights.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    Qualitative research

    in-depth research into the motivation, attitudes and behaviour of respondents or into a given
    situation
    The data is usually gathered using less structured research instruments
    The findings are more in-depth since they make greater use of open-ended
    questions
    The results provide much more detail on behaviour, attitudes and motivation
    The research is more intensive and more flexible, allowing the researcher to probe
    since s/he has greater latitude to do so
    The results are based on smaller sample sizes and are often not representative of
    the population,
    The research can usually not be replicated or repeated, given it low reliability; and
    The analysis of the results is much more subjective.

    Quantitative research
    information in the form of numbers that can be quantified and summarized.
    The data is usually gathered using more structured research instruments
    The results provide less detail on behaviour, attitudes and motivation
    The results are based on larger sample sizes that are representative of the
    population,
    The research can usually be replicated or repeated, given it high reliability; and The
    analysis of the results is more objective.

    QUALITATIVE QUANTITATIVE
    Contextual Form/nature of phenomena Extent/location of phenomena
    Diagnostic Identifying underlying factors Statistical correlation
    Exploring decision processes Identification of discriminatory
    Mapping range of contributory variables
    elements Causal modelling
    Evaluative Processes Outcomes
    Strategic Generating ideas, theories, Predictive modelling
    strategies Numerical testing of hypotheses
    Case testing of hypotheses

    You might also like