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Corporate Information Strategy and Management
Corporate Information Strategy and Management
Abstract
business level may not be surprising but has varying effects. Some
have achieved their objectives at their desired level whereas some have
failed in their attempt to do so. This research aims to provide the impact of
Introduction
The scenario in the world of business is changing every now and then
with new entrants in the market making sincere attempts to make it to the
re-formulate its strategy keeping in view the market condition and rivals.
According to Grant (Bowman, E.H and Helfat, C.E., 2001) business strategy
deals with the ways in which a single business firm or an individual business
corporate strategy deals with the ways in which a corporation manages a set
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senior executives, strategic planners and information system managers are
current organization and out maneuver the others in the competition. The
scheduled time. Therefore the present study intends to find the importance
the management and also to evaluate its impact during the turbulent times
of recession when most of the companies were going bankrupt and filing for
liquidation.
Research Question
internal strategy and how it is useful in attaining its goals and objectives.
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Therefore, a short study will be carried out in one of the organizations to
Review of literature
mentioned that the first giant leap came with electrical telegraph that
allowed information to move at the speed which was unheard at that time.
technology, work and workforce over the past 40 years has dramatically
strategies and designs of firm competing within the them. It is further stated
delivers value to all stakeholders. Casidy (Chew and Gottschalk, 2009, p.76)
IT activities provide optimal support for the business goals, objectives and
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vision, objectives, knowledge strategy, applications like knowledge
assessed along two key dimensions based on the impact on the business
operations and the impact on strategy. Lucas C.H. (2009, p29) stresses upon
then act as road map in identifying those core competencies which need to
be build and their required technologies. Chew, E.K. and Gottschalk P. (2009,
p.84) further states the importance of IS/IT regarding achieving the benefits
and strategic management, etc. Banerjee U.K. (2008, p.148) mentioned that
and managed senior and top levels for management strategizing and policy
are utilized to forge new kinds of strategic actions like electronic alliance and
products, prices, markets and quality. The use of IT in business and industry
has increased rapidly due to its utility factors like providing data and other
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The impact of IT can be understood from the fact that during 2003, on an
software for insiders and additionally $40 billion for software that will be
that are the collective learning in the organization about how to integrate
product and must be difficult to imitate. Applegate (2008, p.41) has laid
whether it can add value to the existing products and services which is
nothing but a PESTLE analysis regarding the use of IS/IT in the business.
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organizational choices available to managers facilitating them to execute
strategy.
correct decision making based on accurate data and information. Though the
Research Methodology
Ranjit Kumar (2005) states that there are several ways to find answers
is one of the ways to find the answers which are undertaken within a
techniques that have been tested for their validity and reliability which is
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which helps in achieving the objectives of research (Ranjit Kumar, 2005).
major approaches that is been used today in social and human sciences.
people in a more general way. The researchers carry out pilot studies to
measure the range of ideas, views and opinions about the topic which may
vary from people to people. The systematic sampling method has been used
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regard to information technology. Further the process of coding or data
format, designing the code, coding, data entry, and data cleaning.
and Judy, 1997) As the present study is related to the strategy of particular
company, it is necessary that research ethics are fully complied during the
process. Therefore consent will be obtained from the top executives in the
survey by explaining the reason for survey to everyone surveyed for the
assurance may be provided on not using the information other than to derive
document findings. In spite of certain constraints like finance and time, the
Project Plan
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As the research is an attempt to study the corporate strategy, a
managers will be interviewed with their due consent and also atleast five top
level managers regarding the strategy and how they managed during the
recession period and was IT of any use during this period. Later the collected
data will be compiled, analysed and documented along with secondary data
compared with the literature review as well to identify the solutions for the
research question.
Time Frame
References
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3. Bowman E.H and Helfat C.E. (2001) Does Corporate Strategy Matter?
Strategic Management Journal, Vol, 22, No. 1, John Wiley & Sons, pp. 1-
23
5. Deni Elliot and Judy E Stern (1997) Research Ethics – A Reader, UPNE,
USA
12. Yannis B.J and Treacy M.E. (1986) Information Technology and
Corporate Strategy: A Research Perspective, MIS Quarterly, Vol, 10, No.
2, Management Information Systems Research Centre, University of
Minnesota, pp. 107-119
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