CUSTOMER AND COMPETITOR

ANALYSIS
COCACOLA
 Solution
• it contains, sugar caramel color, caffeine,
phosphoric acid, High Fructose Corn Syrup,
coca extract, kola nut extract, lime extract, vanilla
and glycerin. Alleged syrup recipes vary greatly.
The basic “cola” taste from Coca-Cola and
competing cola drinks comes mainly from vanilla
and cinnamon; distinctive tastes among various
brands are the result of trace flavorings such as
orange, lime and lemon and spices such as nutmeg.
 Alignment
• Less known to the public is the collaborative
process that Coca-Cola used in this product
development. It’s called the Common
Innovation Framework. Let’s hear from
InformationWeek who profiled Coca-Cola’s
CIO, Jean-Michel
 Strengths
 Popularity
 Well known
 Branding obvious and easily recognized
 A lot of finance
 Customer loyalty
 International Trade
 Weakness
Word of mouth.
Lack of popularity of many Coca Cola’s brands.
Most unknown and rarely seen.
Result of low profile or non-existent
advertising.
Health issues
 Strategy
Our local marketing strategy enables Coke to listen to all the
voices around the world asking for beverages that span the entire
spectrum of tastes and occasions. What people want in a beverage is a
reflection of who they are, where they live, how they work and play,
and how they relax and recharge. We are determined not only to
make great drinks, but also to contribute to communities around the
world through our commitments to education, health, wellness, and
diversity. Coke strives to be a good neighbor, consistently shaping our
business decisions to improve the quality of life in the communities in
which we do business. It's a special thing to have billions of friends
around the world, and we never forget it.