RESEARCH METHODOLOGY

PROJECT

PRESENTED BY,
ABINE P.B & VIVEK RAJ
 TOPIC

PREFERENCE PATTERN OF
LAPTOP CUSTOMERS IN
ALAPPUZHA TOWN
INTRODUCTION
 Our Research is based on the preference pattern
of laptops. we took this subject because of the
current importance of laptop in personal as well
as business use. In market we can see a wide
range of laptops in different brands. So
customers are in a fix to select a particular
brand. Here we assess which brand of laptop is
mostly preferred by the customers in Alappuzha
and why they prefer it?
OBJECTIVES
 We get to know which brand is preferred mostly by the
customers in Alappuzha.
 We get to know which brand is on top sales.
 Why people buy that brand?
 What are the specialties or features of that brand
compared to others?
 What are their brand promotion strategies?
SIGNIFICANCE
 Now a days laptops are commonly used by all
people. Also there are lots of brands in the
market. For a new customer who wants to buy
laptop, it is difficult to chose from this wide
range, also some people prefer certain brand
only. So here we investigate which brand of
laptop is commonly chosen by the customers
and factors by which they prefer it.
SCOPE OF THE STUDY
 Scope of this research is to identify the most preferable
brand in Laptop market.
 Also can sort out the reasons that to, why the customers
mostly prefer it. This helps to find out the specialties of that
particular brand over other Laptop brands.
 Also this study is helpful for finding price, specification,
quality, service, and distribution pattern of that brand.
This study will help laptop customers to know more about
the laptops and they may get an idea about how to select a
good laptop.
DIFFERENT BRANDS IN LAPTOP
 DELL
 SONY
 SAMSUNG
 PANASONIC
 ACER
 COMPAQ
 APPLE
 LG
 LENOVO
 HP
 IBM
 TOSHIBA
 MSI
 HCL
 ASUS
METHODS OF DATA COLLECTION
 DISCRIPTIVE METHOD:
Two type of data collections are used in this study:
1. PRIMARY DATA:
Primary data is collected by preparing
questionnaires based on the topic of study.
2. SECONDARY DATA:
Secondary data is collected from published
and un published resources. For that we have to search
for former research projects on the same subject.
RESEARCH METHODOLOGY
 SAMPLING SIZE:
The study is conducted
among 50 laptop customers in Alappuzha.

 SCALING TECHNIQUES:
 Ordinal scaling and
 Ratio scaling
VARIABLES TAKEN
 Type of laptop
 Configuration of laptop
 Price
 Age
 Occupation
 Income
 Type of usage
RESEARCH METHODS
 QUESTIONNAIRE:
A questionnaire covering
all the relevant details of the study is prepared
and data is collected from laptop users and
laptop sales and service personals in Alappuzha.
 SHOP SURVEYS:
A survey is taken in certain
computer sales shops in Alappuzha town.
LIMITATIONS
 Data source is limited.
 Study is done only on a particular area.
 Introduction of new brands and
technologies.
CHAPTERISATION
Chapter:1 - Introduction
Chapter:2 - Review of literature
Chapter:3 - Preference pattern of
laptop customers
Chapter:4 - Analysis and
interpretation of data
Chapter:5 - Findings, suggestions
and conclusion
THANK YOU