Primary Research

Definition
Primary research is research that is carried out first-
hand. It is the collection of data that does not already
exist. This can include things such as:
• Interviews
• Questionnaires
• Focus Groups
• Textual Analysis
• Observations
• Telephone Interviews
 How you can use it in your
production
It can be used in our investigations to
provide unique information exclusive to
our chosen topics. Therefore you can
tailor the production to suit the
information gathered from this original
research.
 Examples
Interview
s

Focus Groups 