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Method 1) Enter 'Historical Revenue per Click', 'Historical COGS per Click', and Estimates from Google's Bid

Simulator

Historical Revenue per Click $20.69


Historical COGS per Click $9.99
from Bid Simulator
Max. CPC Clicks AdCost Revenue COGS Profit ROI
$21.40 403 $3,780.00 $8,338.07 $4,025.97 $532.10 7%
$16.50 385 $3,390.00 $7,965.65 $3,846.15 $729.50 10%
$14.40 350 $2,780.00 $7,241.50 $3,496.50 $965.00 15%
$11.20 286 $1,790.00 $5,917.34 $2,857.14 $1,270.20 27%
$8.42 246 $1,250.00 $5,089.74 $2,457.54 $1,382.20 37%
$6.71 214 $939.00 $4,427.66 $2,137.86 $1,350.80 44%
$5.46 179 $679.00 $3,703.51 $1,788.21 $1,236.30 50%

max weekly Profit $1,382.20


target ROI 34.9%

Method 2) Enter cogs% ratio

cogs% = 0.483 = historical Revenue / historical COGS

target ROI 34.9%


Google's Bid Simulator

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