VIRAL MARKETING

PRESENTED BY: ABHINAV JUNEJA

MEANING:
 Refers to marketing techniques that use
pre-existing social networks to produce
increases in brand awareness, through
self-replicating viral processes
 Marketing phenomenon that facilitates
and encourages people to pass along a
marketing message voluntarily
“Like viruses, take advantage of the rapid
multiplication
to explode the message to thousands – or even to
millions.”
EXAMPLES OF VIRAL MARKETING

 Hotmail
 Batman – The Dark Night
 DOVE
 Radiohead – In Rainbows
Principles of viral marketing

1. Gives away products or services

2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and
behaviors
5. Utilizes existing communication
networks
6. Takes advantage of other’s resources
ANY QUERY ?
THANX