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Journey of
“DAINIK JAGRAN”
 An Overview
Basic Information
Founded:1942
Detailed Info
Website: http://www.jagran.com
http://www.twitter.com/dainik_jagran
http://www.facebook.com/pages/Dainik-Jagran
Company Overview:
DAINIK JAGRAN, as on today, is the highest read National Daily
across all languages (including English) in India. An undisputed
National leader, Dainik Jagran has been more than just a
newspaper to its readers. It has been a friend, a philosopher, a
harbinger of socio economic reforms. In short, it has been the
voice of India.
Products: Dainik Jagran, Jagran.Com
The editor of Dainik Jagran?
Mahendra Mohan Gupta
 Jagran Prakashan Ltd

a r t (JPL) is India’s leading

st media and

ck communications group,

A ki with its main interests

across Newspapers,
Outdoor, Internet,
Magazines, Below the
Line marketing
solutions, and Mobile
Value Added Services.
 Dainik Jagran’s 37 editions carve a huge swathe across
eleven states : Uttar Pradesh, Uttarakhand, Punjab,
Haryana, Bihar, Jharkhand, Himachal Pradesh, Madhya
Pradesh, Delhi, West Bengal and Jammu & Kashmir
 Its footprint reveals truly awesome number: 42% of all
100,000 plus towns in India fall within Jagran markets.
 47% of the India’s employed professionals and 51% of all
students in India are from Jagran markets.
 Its markets account for a huge share of most product
categories – almost 50% automobile, 37 million television
sets, 13 million refrigerators and 12 million 2-wheeler
owners fall in Jagran’s footprint .
 Rephrased, almost every third Hindi newspaper reader and
every ninth any newspaper reader in India reads Dainik
Jagran.
 Corporate profile
A nation’s economic and political wealth is often measured by its
readership. The Indian print media boasts several thousand
newspapers and magazines is very uniquely placed given the
heterogeneity of our country. There are a vast number of
publication mastheads across scores of languages and pockets of
distribution.
 Rising income and literacy levels along with recent liberalization of
media have given the Indian media industry increasing momentum.
 In this new, dynamic world of Indian media Dainik Jagran is an
iconic brand. More than 55.7 million people reach out for Dainik
Jagran making it the largest read daily of India.
 Readership of Dainik Jagran has grown by multiples over the years.
Today Dainik Jagran has a readership of 55.7 mn as per the Indian
Readership Survey, 2008
 Dainik Jagran has been the largest read daily of India for the last
consecutive 11 rounds of the Indian Readership Survey. This is a
unique record in the history of Indian media.
“Miles to go before I sleep”
 Founded in 1942. It was the year when the
freedom struggle of India reached its
crescendo and found expression in the Quit
India movement.
 Dainik Jagran was launched with the vision of
its founder, the late Puran Chand Gupta, to
“Create a newspaper that would reflect the
free voice of the people.”
 In 1942, the first edition of Dainik Jagran was
launched from Jhansi.
 Between 1997 and 2006 it extended itself on
full floor,
 In June 2005, Dainik Jagran entered into a
strategic alliance and partnership with
Independent News and Media Plc. Shortly
after, the company went public in 2006.
A hand full of hope :
 Dainik Jagran has contributed substantially towards
providing education at various levels – Puran Chand Vidya
Niketan in Kanpur, Jagran Public School in Noida and Jagran
Institute of Management and Mass Communications in
Kanpur and Noida
The newspaper is on a continuous path of evolution,
changing with the changing times requirements of its
readers. Because of this, it projects itself in the market as
‘Badalte zamaane ka akhbaar’.
To the advertisers, Dainik Jagran symbolises a huge market
and a one-stop shop which provides complete solutions.
With this objective, Dainik Jagran has set up Jagran Solutions
which handles below-the-line marketing activities – be it
events, promotions, roadshows, product launches, etc.Taking
this further, in February 2006, Jagran Engage was launched
to provide complete out-of-home advertising solutions to
advertisers.
an in-house research centre – Jagran Research Centre –
which does outstanding work in the area of reader research.
 In April 2010, the
Press Council of India found Dainik
Jagran guilty of publishing
advertisements masquerading as news
before the Assembly elections in Uttar
Pradesh popularly known as Paid News
. The council said that Dainik Jagran Paid
published a one-sided news item in the
form of an advertisement in favor of an
opposition candidate of the Rashtriya
News
Parivartan Dal. In a statement, the
Press Council said "There was beyond Controversy
doubt a possibility of confusing the
voters when the elections were just a
day away and all campaigning had
stopped", adding "the act was not only
unethical by journalistic standards but
also violated election laws."
 Appraisals

Established With such outstanding credentials it is easy to see that Dainik

Jagran would have several achievements. In May 2006, Dainik Jagran was
voted as the most credible source of news within the print media by a
BBC-Reuters study.
The readership and circulation numbers have grown exponentially over the
last 6-7 years and Dainik Jagran has marked India’s presence on the
international media map by becoming the largest read daily in the world.
In a fine show of marketing acumen Dainik Jagran has pulled even further
ahead of its nearest competitor. The gap now stands at a resounding 22
million (Source: IRS 2008 R2).
If statistics make a newspaper’s world go around then Dainik Jagran has
other significant achievements, as well: its readership is greater than all
the 25 English dailies reported in IRS put together. Interestingly, apart from
being the largest read daily in the country, Dainik Jagran is also the No,1
read daily amongst people who can read English.
 Tabloids & supplements
 City Plus: City plus aims at informing,
entertaining and empowering its readers and
business partners alike. City Plus is a compact
English through 24 editions
 Junior Jagran: a fortnightly tabloid for
teenagers
 Jagran City: it covers important events,
personalities, soft news and also feature-based
articles such as lifestyle, fashion and trends of
each city.
 Bharat Jagran: Function as a social medium
which builds relationships of trust between
people and organizations by facilitating access
to timely, relevant and targeted information
that enables meaningful and purposeful action.
Ha
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