SWOT ANALYSIS

SNEHA GIRIGOUDAR
SOURABHSHREE RAINA
SINGH AKASH
SMRITI
SUNIL
 STRENGHTS
• Highly experienced management.
• Product design and development capabilities.
• Extensive R&D focus.
• Widespread distribution network.
• High performance products across all categories (justify).
• High export to domestic sales ratio (data?).
• Great financial support network (For financing the
automobile) (justify)
• High economies of scale (data?).
• High economies of scope.
 WEAKNESSES
• Hasn't employed the excess cash for long.
(explain)
• Still has no established brand to match Hero
Honda's Splendor in commuter segment.
(provide market share data)
• Not a global player in spite of huge volumes.
• Not a globally recognizable brand (unlike the JV
partner Kawasaki) (Is Kawasaki still the partner)
 OPPORTUNITIES
• Double-digit growth in two-wheeler market (what %).
• Untapped market above 180 cc in motorcycles. (data?)
• More maturity and movement towards higher-end
motorcycles. (data)
• The growing gearless trendy scooters and scooterette
market. (How is this an opportunity for Bajaj)
• Growing world demand for entry-level motorcycles
especially in emerging markets. (data?)
 THREATS
• The competition catches-up any new
innovation in no time. (data?)
• Threat of cheap imported motorcycles from
China.
• Margins getting squeezed from both the
directions (Price as well as Cost)
• TATA Ace is a serious competition for the
three-wheeler cargo segment. (data?)
 Internal Factors
External Factors
Strengths Weaknesses
Can use the existing R&D capabilities Must employ the cash in production
for new models. and product capabilities to match
Can use Kawasaki's distribution competitors and for continuous export
networks internationally. growth.
Can invest and grow the life style
Opportunities segments.

Increase the customer centric Invest in building world class bikes to

initiatives and command more sustain the international markets
customer loyalty. independently in the coming years like
Improve the efficiency of the financing WIND 125.
and the insurance arm.
Invest in new product platforms.
Actively market electric range
Threats internationally.
 Bajaj on internal analysis found that it lacked

1. The technical expertise to deliver competitive

goods.
2. The design know-how.
3. And the immediate inability to support the
onslaught of competitors.
THAN
K YO
U