Vodafone Internal Analysis

Resources are being classified into tangible and intangibles assets as the followings:   *Resources
of *Virgin Group   Tangible Resources   Intangible Resources   Capabilities of Virgin Group are
established by the integrated resources that assisted it to stay competitive and to outdo its
competitors. Valuable capabilities will aid Virgin Group to effectively tap and explore spotted
opportunities as well as to minimize threats in the external environment. Should capabilities are
consistently and effectively utilized, they will turn significant and be difficult to be imitated or
substituted.   With the resources discussed above, 3 capabilities of Virgin Group are identified as
follows: -   *Capabilities 1: Unique C*ulture of *"Making difference and creating uniqueness"*
(*Contributed Resources: *Financial, Organizational, Human, Innovation*, Technological*)  
Creativity, Innovation are the foundations to Virgin and Richard Branson’s success!  
Technology push is the spine for innovation and likely to simulate process innovation in how
service is provided when looking into Virgin. Technology is more likely to simulate process
innovation. Every turn and businesses Branson venture has been with some kind of innovation or
creativity element if not something unique, something that has not been seen or heard of before
in the relevant market.   Virgin Group has achieved a competitive advantage among its
competitors by uniformly followed its culture in all business in serving good value and service to
the customers in different ways. The basic and the core competence of all Virgin Group's
business ventures are to do things just a little bit differently from the rest. And also they always
tried to add value by adding a little fun to the business.   By differentiating in strategy itself to fit
of the activities and the ways of doing business have also differentiated itself from the rivals and
make it difficult to imitate Virgin’s strategy. Hence, they have established their business to...