PRESENTATION

ON INTEGRATED
MARKETING CO
MMUNICATION

PRESENTED BY:
SHUBHAM GOPALKA
ANMOL GULATI
INDER RAJ VIRDI
WE PRESENT
YOU NOW
Enjoy your music and movies even more, with clear and lifelike sound

Enjoy your music and movies even more, with clear and lifelike sound
 This ad showed a headphone technology to ensure
delivery of quality audio performance irrespective of the
noisy environment you are enjoying music everywhere
like in trains, buses, offices home. As shown in the ad the
man is enjoying music in the heavy noise of waterfalls so
they are successful on depicting their idea of excellence in
delivering technology and have targeted all busy music
lovers especially.

 This advertisement is ethical.

 It is ethical in all sense as the man is enjoying his rafting

and is of proper age to do that and is not harming any
ethical values.
Phone Backup service  
 This ad shows a lady which has dropped her mobile phone
from so much height and people lying on the ground
depicts her contacts on the phone which gets destroyed if
the phone distorts so this ad is about phone Backup
service that safeguards all data of your mobile phone
including Contacts which Airtel has come with. So, lose all
your worries and protect your personal data with Airtel
Mobile Phone Backup. Therefore it is successful in
showing its product in a peculiar manner.
 It is ethical.

 Its giving complete customer awareness .

 This ad shows the picture of the couple from their young days
to their old days, it is about the DIADERMINE skin crème
which is showing that if one uses this skin crème nothing will
happen to their skin. Therefore they have targeted all sector
of society for the continuous use of the crème.

 It is ethical.

 It has shown a proper representation of their product

concentrating on the fashionable and the togetherness
factors.
 This ad is about the creamy Chupa Chups lollipop which is
sugar free and is still a delight to have. The ad is
successful in showing its idea of having the lollipop which
has no sugar content by targeting people either with
diabetes or heath conscious. As the ants always go near
sugar but as the lollipop is sugar free so they never went
towards it.

 This advertisement is completely ethical.

 As it may give certain aged people the delight of having

lollipop again and also good for children as too much of
sugar content is harmful for their teeth therefore the ad is
completely ethical with the message it wants to give.