Welcome to McDonald's

By:
Shishir jain
contents
• History
• Company’s objectives
• Strengths
• History in india
• Product adaptation
• Outlets in india
• conclusion
History

• Founded in 1940

• By Richard and Maurice McDonald in California

• Introduction of “speedee service system” in 1948
• Ray Kroc gives the idea of franchising.
• founded the McDonald’s Corporation in 1955

3
Company’s objectives

• Customer driven, global oriented

• Achieving sustainable profitable growth
• grow brand loyalty among new & existing customers
•  McDonalds is committed to maintaining and developing the
best food products in the quick service restaurant market.
strengths

• 2004-world’s largest marketer of fast food

• Serves in 120 countries
• 31,000+ restaurants
• Employs 360,000

• 50 million customers per day

5
McDonald's History INDIA

• Entered in India 1996

• McDonald's India is a 50 – 50 JV
partnership between MCDONALD’S
CORPORATION (U.S.A)

• two Indian businessman Amit Jatia and

Vikram Bakshi

• The entire menu was changed

Product adaptation

• 40% vegetarians selections to suit Indian tastes.

• Respect for local culture-no beef or pork served.
• Soft serves and mc shakes are eggless
• Re-formulated own products using spices favored by Indians.
• Only vegetable oil used as cooking medium.

7
Its outlets…

• There are 132 family restaurants in India employing

about 5,000 people

• 79 restaurants in north and east India with 33 in

Delhi itself
• 53 restaurants in south and west India

8
conclusion

• McDonalds maintaining its product quality according to

international standards
• Has properly covered the areas
• Maintaining good environment in every premise
• Has learning environment for employees development and
customer satisfaction