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Presented By: Satyanaryan Somani: Consumer Preference and Marketing Strategies of Various Players (125Cc) in India
Presented By: Satyanaryan Somani: Consumer Preference and Marketing Strategies of Various Players (125Cc) in India
Presented By: Satyanaryan Somani: Consumer Preference and Marketing Strategies of Various Players (125Cc) in India
(125CC) IN INDIA
PRESENTED BY :
Satyanaryan Somani
OBJECTIVES
Understanding of marketing strategies of various players of Motorbike industry under
aegis of marketing concept
Comparative analyis of performance of major player of motorbike industry
Consumer preferences/trends towards 125 cc segment
WHY/HOW
QUESTIONAIRE
INDUSTRY VISIT
SECONDARY DATA
JOURNALS
SIAM DATA
INTERNET
QUESTIONNARE
A survey was conducted among 100 respondents around Delhi to elicit their
responses on which the results and findings have taken shape in this project.
The secondary data, about the 5 different bikes and their 5 companies, is
collected from the internet , newspaper, magazines and companies web sites.
The research methodology has taken into consideration the following factors
to find out the preferences among customers among the 5 brands :
-Gender, age, location,etc and to segment the market as per the
varied consumer groups.
INTERPRETAION OF OUR SURVEY
40
35
30
BAJAJ XCD DTS-SI
7% 9% 21% 125CC 25
TVS FLAME
7% HONDA CBF 20 36
STUNNER Fi 32
32% HERO HONDA 15
24% SPLENDOR-NXG
YAMAHA 10
GLADIATOR SS 14
11
OTHERS 5 7
0
Mileage Design Power Price service
45
50 40
35
40
30
50
25
30 56
20
30
20 15
10
21
10 5 9
11 11 6 5
7
0
0 Strongly Agree Can't Say Disagree Strongly
Strongly Agree Can't Say Disagree Strongly Agree Disagree
Agree Disagree
A high percentage of the people agree that 50 people believe in availability of service
Mileage is more important than Power. station as important factor.
Successive set involved in Consumer Decision Making: Based on Our Survey:
Hero Honda ?
Splendor NXG Splendor
Splendor NXG Bajaj XCD NXG
Bajaj XCD
Splendor NXG Honda-Stunner
Gladiator
Bajaj XCD
Stunner
Flame
INTERPRETATION OF SURVEY
The sample was collected by using convenience and random sampling
techniques. As such result may not give an exact representation of the
population.
The views of the people may be biased therefore it may not reflect true
picture.
Market Capitalization of various player
HERO HONDA
BAJAJ
YAMAHA
TVS
HONDA
PRICE COMPARISION OF VARIOUS BIKE PAYERS
.
Brand Reinforcement
Brand Revitalization
Brand Strength
Positioning
Brand Valuation
BAJAJ
How BAJAJ able to regain its market ?
Platina,XCD
Channalised
Bajaj Two-wheelers Market
Low Price (Penetrated Market) Distribution
Strong Dealers
Network
CHALLENGES AHEAD
QUERIES ??