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  • Prof. Subhashish Sen Eiilm, Kolkata: Eastern Institute For Integrated Learning in Management

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    punit tewary
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    This 3 sentence summary provides an overview of the document: The document is a report submitted by Punit Tewary to partial fulfillment of the requirements for a post graduate program in management. The report examines the horizontal expansion and new dealer activation of Coca Cola products by Bengal Beverage Private Limited. It was conducted under the guidance of professors and managers at Bengal Beverage Private Limited and Eastern Institute for Integrated Learning in Management.

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    This 3 sentence summary provides an overview of the document: The document is a report submitted by Punit Tewary to partial fulfillment of the requirements for a post graduate program in management. The report examines the horizontal expansion and new dealer activation of Coca Cola products by Bengal Beverage Private Limited. It was conducted under the guidance of professors and managers at Bengal Beverage Private Limited and Eastern Institute for Integrated Learning in Management.

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    22 views1 page

    Prof. Subhashish Sen Eiilm, Kolkata: Eastern Institute For Integrated Learning in Management

    Uploaded by

    punit tewary
    This 3 sentence summary provides an overview of the document: The document is a report submitted by Punit Tewary to partial fulfillment of the requirements for a post graduate program in management. The report examines the horizontal expansion and new dealer activation of Coca Cola products by Bengal Beverage Private Limited. It was conducted under the guidance of professors and managers at Bengal Beverage Private Limited and Eastern Institute for Integrated Learning in Management.

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    HORIZANTAL EXPANSION AND NEW DEALER ACTIVATION OF COCA

    COLA PRODUCT IN RESPEST TO BENGAL BEVERAGE PRIVATE


    LIMITED.

    REPORT SUBITTED IN PARTIAL FULLFILLMENT OF REQUIREMENT FOR

    POST GRADUATE PROGRMME IN MANAGEMENT

    BY

    PUNIT TEWARY

    REGISTARTION NO : B040

    UNDER THE GUIDANCE OF

    PROF. SUBHASHISH SEN EIILM, KOLKATA

    &

    MR. CHUMBAK CHATERJEE (Area Sales Manager BENGAL BEVERAGE PRIVATE LIMITED)

    MR. ANUPAM CHAKRABORTY (Route executive BENGAL BEVERAGE PRIVATE LIMITED)

    BENGAL BEVERAGE PRIVATE LIMITED

    DURGAPUR EXPRESWAY

    P.O. DANKUNI COAL COMPLE

    HOOGHLY:712310

    EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT

    6, WATERLOO STREET KOLKATA-700069

    MAY 2010

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