Ipod case study

Craig lizotte
What is Ipod

 An mp3 player designed my Apple.

 Creator was Tony Fadell he approched
different companies untill apple accepted
his idea and hired him.
SWOT Analysis

Strengths
Financial resources for
development
Not much competition
Leader in market share
Weakness
higher price then
some other brands
limitation of new
product lines

Opportunities Threats
Used as educational tool for Mp3 laws
e-books which
may compel parents to buy
Business cycle will
one for their kids eventually peek
Segmented Market

 Generation Y
 Ages 15-25
 Both male and female
Management Structure

 CEO of Apple – Steve Jobs

 CFO - Fred D. Anderson
 Senior Director of iPod and Spechial
Projects Group - Tony Fadel
 Senior Manager - Ben Knauss
Competition

 Ipod is currently the market leader in its

industry and has 46.3 percent of the flash
drive music player market
Competition

Other companies That are competing

 Scandisk, I River Clix
 creative Zen V,
 Toshiba Gigabeat
 new Microsoft Zune.
History of the Ipod

There are 4 Models

Ipod, Ipod nano,Ipod mini and Ipod
Suffle
Ipod 1 Generation
st

There are currently six

generations of Ipod

1st generation
 Released - October 2001
 Memory – 5 – 10 GB
Ipod 2 nd
& 3 Generation
rd

Second Generation
 Released – July 2002
 Memory – 10 – 20GB

Third Generation
 Released - April of 2003
 Memory - 10, 20 or 30GB
4 Generation
th

 Released – July
2004
 Memory – 20 – 40
GB
Ipod 5 & 6 Generation
th th

5th Generation
 Released – October 2005
 Memory 30 – 60 GB

6th Generation
 Released September 2006.
 Enhanced video
 Longer battery life.
 Thinner
Ipod nano

First Generation
Released October 2005
Memory - 1 GB
Ipod nano Second
Generation
 Released
Ipod Mini

1st Generation
Released - January 2004
Memory – 4 GB
2nd Generation
Released - February
2005
Memory - 6 GB
Value Bubble
 Attract

 Ipod.com autmaticaly forwards you to

www.apple.com under the Ipod page
 Free down loads
 Engage

 Easy to navigate
 Html
 CCS cascade style sheets
 Java script
 Active X to view videos on the site.
 Retain

 Frequent updates
 Services
 New products
 Learn

 Surveys
 Colors purchased
 Relate

 Based on the results of the surveys apple

can compile the information for future
products.