FERRO SHOES

Presented by:-
Aditya Agarwal
PGFA0905
Product…

High Fashion
Women Leather
Shoes…
About the product…
Name of the Company: Ferro Shoes

Type of make : Leather Shoes

Tagline : Your distinct identity

Brand ambassador : Bipasha Basu

Target Segment…
Target Customer : Socialites, Working

Women, single ladies,

Teenagers $
WOMEN…
Motivational Process…
Motivation can be defined as the basic urge
that impels an individual to act or not to act
in a certain way.
• Role of Motives:
Defining basic striving: Includes general goals
such as safety, affiliation, achievement and other
desired state.
Buying a Ferro Shoe should come
along with a sense of achievement as its
possessor becomes a member of the
“in” crowd.
 Cont…
• Identifying goal objects: “Product” is seen as a
means to satisfy that motive. The idea is to create a
“consumer illusion”
Ferro will aim to fulfill the consumer’s
need for esteem and fashion.
• Influencing choice criteria: The motive
themselves guide consumers to buy certain product
and not the other product
Ferro offer the customers
‘distinctiveness’ as they are in keeping
with the latest fashion trends. This will
motivate the customer to buy a Ferro
Shoe.
 Advertisement
• The advertisement of Ferro Shoes makes
use of the consumer illusions. They tend to
view product as a mean by which they can
satisfy their motives.
• The tagline goes as “Your Distinct
Identity”, suggesting that without a Ferro
shoe, the consumer’s life lacks any
excitement or distinctiveness.
• Ferro promises to provide that much
needed feeling of uniqueness to everyone
who possesses it.
Formulating Consumer Behavior
Reference Group : A person or group of
people who significantly influences an
individual behavior. (Bipasha Basu)
Perception : Perception is the process of
attaining awareness or understanding of
information. (Selective Distortion)
Motivation : Instinct theory of motivation
 CONSUMER LEARNING
PROCESS
When the consumer receives
some positive outcome from
product usage, Positive
Reinforcement is
enforced.
`

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