Assignment of Computer

Craft

Submitted To : Submitted By :
Mrs. Isha Asha
Section- B, B.Ed
Roll No - 166
Introduction to Advertising
The World of Advertising
• The term
‘advertising’ is
derived from the
Latin word
“advertere”
which means “to
turn the
attention.
 The World of Advertising
• Avertising defined:
– A paid form of communication
– A sponsor is identified
– Tries to persuade or influence the consumer
to do something
– Is conveyed through different mass media
– Reaches a large audience of potential
consumers
– Is non personal
ROLES OF ADVERTISING
1. Manufacturers and
advertising
• (a) It increases &
stabilizes the sales
turnover.
• (b) It maintains the
existing market and
explores the new.
• (c) It controls products
prices.
Middleman & Advertising:

• (a) It guarantees quick

sales.
• (b) It acts as a sales man.
• (c) It makes possible
retail price maintenance.
3. Salesman & Advertising
• (a) It creates a
colorful
background.
• (b) It lightens his
burden of job.
• (c) It instills self
confidence and
initiative.
4. Consumers & Advertising
• (a) It acts as a
driving force in
decision making.
• (b) It ensures better
quality products at
reasonable prices.
• ( c) It saves good
deal of time.
5. Society & advertising :
• (a) It uplifts the living
standards.
• (b) It generates
gainful employment
opportunities.
• (c) It provides new
horizons of
knowledge.
• (d) It upholds the
culture of a nation.
Target audience: the
upwardly mobile lot
who are looking for
their Ist car.
Main function of Advertising
is Communication
 Recapitulation
• Q.1. What is advertising?
• Q.2. State two roles of advertising towards
consumer?
• Q.3. How advertising acts as a driving
force in decision making?
• Q.4. What is the role of advertising so far
as society is concerned?
 Home Assignment
• what do you mean by
advertising? Discuss it’s to
different parties with suitable
examples?
THANKYOU