PEST ANALYSIS OF

BRAZIL
FROM:-
PALLAVI SHRIVASTAVA(29)
KAMESH (4)
HIMANI ARORA(19)
VINEETA (41)
CONTENT
 OVERVIEW
 POLITICAL FACTORS
 ECONOMIC FACTORS
 SOCIO-CULTURAL FACTORS
 TECHNOLOGY FACTORS
 CONCLUSION
BRAZIL
History of Brazil
 Following three centuries under the rule of Portugal,
Brazil became an independent nation in 1822. By far the
largest and most popular country in South America,
Brazil overcame more than half a century of military
intervention in the governance of the country when in
1985 the military regime peacefully ceded, power to
civilian rulers.
Cont…
 a population of over 201 million, with a population growth rate of
1.19%.
 shares a border with almost every other country in South America.
 Brazil is the only Portuguese-speaking Latin American country
 Brazilians are known throughout the world for their creativity, their
ability to learn, to adapt to new circumstances, and to incorporate
technical innovation.
 the third largest democracy (after India and the United States)
.
Break up of PEST

Political Factors
Economic Factors
Socio Cultural Factors
Technological Factors
POLITICAL
Government and Political Figures

Conventional Name: Federative Republic of

Brazil
 Government type: Federative republic
 Capital: Brasilia
 Day of Constitution: 5 October 1988
 Legal system: based on Roman codes.
Cont…
The federal republic has three independent
branches :
 executive,
 legislative
 judicial.

The President heads the executive branch.

Under the President , number of executive
department.
Government
 L.I Lula da Silva is the
39th president of Brazil.
 Worker’s party
 Elected directly to a four-
year term, with a limit of
two terms. Lula is not
eligible, since he was
elected in 2002 and re-
elected in 2006. This will
mark the first time since
1989 that he will not run
for President.
 Voting age 16
Four political parties
 Workers' Party (PT),
 Brazilian Social Democracy Party (PSDB),
 Brazilian Democratic Movement Party (PMDB),
and
 Democrats (DEM).

Almost all governmental and administrative

functions are exercised by authorities and
agencies affiliated to the Executive.
Political system
 The Brazilian Federation is the
"indissoluble union" of three distinct
political entities: the States, the
Municipalities and the Federal District.
They, are the "spheres of government".
 The Federation is set on five
fundamental principles: sovereignty,
citizenship, dignity of human beings,
the social values of labour and freedom
of enterprise, political freedom.
India – Brazil relation
 The President of India,
Pratibha Patil with
Brazilian President Luiz
Inácio Lula da Silva in
April 2009. India and
Brazil enjoy strong
bilateral relations which is
clearly reflected in
various international
forums such as IBSA.
ECONOMICAL

BY: kamesh
Inflation forecast
Annual variation of gross domestic
product (GDP) in %.
 Brazil is the largest national economy in Latin America,
the world's eighth largest economy at market exchange
rates and the ninth largest in purchasing power parity
(PPP), according to the International Monetary Fund and
the World Bank. Brazil has a free market economy with
abundant natural resources.
 The Brazilian economy has been predicted to become
one of the 5 largest in the world in the decades to come,
the GDP per capita following and growing.Its current
GDP (PPP) per capita is $10,200, putting Brazil in the
64th position according to World Bank data.
 It has large and developed agricultural, mining,
manufacturing and service sectors, as well as a large
labor pool
Macro-economy analysis
Currency unit – Brazilian Real (BRL=US 0.56)
 SDR exchange rate for Brazilian Real
SDR/Unit = 0.30
Unit/SDR = 3.296230
Major Trading Partners:
 Imports: US 18.3%, Argentina 8.9%, Germany 8.1%, China
5.9%,Nigeria 5.6%, Japan 4.6% (2009)
 Exports: US 20.8%, Argentina 7.5%, Netherlands 6.1%,
China 5.6%,Germany 4.1%, Mexico 4% (2008)

GDP - Purchasing Power Parity $1.492 trillion (2009 est.)

PROBLEMS OF BRAZIL
 POVERTY
 CRIME
 LOW EDUCATION
PERCENTAGE
 INFANT MORTALITY
 RACIAL
INEQUALITY(BLACK
PPL)
SOCIAL

BY:HIMANI ARORA
SOCIAL
 Demographics
 Educational Levels
 Distribution of Income
 Social Mobility
 Life Style Change
OVERVIEW
 Irrigated land - 26,560 sq km (1998 est.)
 Natural hazards - recurring droughts in
northeast, floods and occasional frost in south .
 Population -190 MILLION(2008 est.)
 Age structure -
0-14 years: 26.1% (male 24,789,495/female
23,842,715)
15-64 years: 67.9% (male 62,669,392/female
63,719,631)
65 years and over: 6% (male 4,549,552/female
6,542,009) (2005 est.)
continued
 In 2008, the illiteracy rate was 11.48%
 Roman Catholicism is the country's predominant faith.
Brazil has the world's largest Catholic population.
 The official language of Brazil is Portuguese
 Currency of brazil is
 Brazilian real
Style and life
 largest metropolitan
area in Brazil
 São Paulo,
 Rio de Janeiro, and
Belo Horizonte —
 all in the
Southeastern Region.
Food,music and dance
 Feijoada, considered the country's national dish
 Brazilian music encompasses various regional
styles influenced by African, European and
American-indian forms. It developed distinctive
styles, among them are samba, música popular
Brasileira, choro, sertanejo, brega, forró, frevo,
maracatu, bossa nova, Brazilian rock, and axé.
 Samba and hip dance
are the most
famous,in the world.
 Brazilian Ballroom
dance is also very
popular.
 Festival
CARNIVAL:
Carnival celebrations are
believed to have roots in the
pagan festival of Saturnalia,
which, adapted to
Christianity, became a
farewell to bad things in a
season of religious discipline
to practice repentance and
prepare for Christ's death
and resurrection.
 Carnival happen in
feb or march
 2010 carnival was
from 5 – 8 march.
Games
The most popular sport in
Brazil is football (soccer).
The Brazilian national
football teamis ranked
among the best in the
world according to the
FIFA World Rankings, and
has won the World Cup
tournament a record five
times
 On 2 October 2009, Brazil
was selected to host the
2016 Olympic Games, the
first to be held in South
America
FLORA AND FAUNA

 Amazon Rainforest, the

largest tropical forest in
the world.
 The Macaw is a typical
animal of Brazil. The
country has one of the
world's most diverse
populations of birds and
amphibians
 Rufous-bellied Thrush
(bird), Jaguar, Macaw
national animal.
TECHNICAL

BY:SUNEETA
Technological Factors
 Advantage of Technology
In terms of Economies of Scale

 New Discoveries & Innovations

 Speed & Cost of Technology Transfer

 Rate of Obsolescence
CONTINUED…..
 There are about
2,500 airports in
Brazil
 São Paulo-Guarulhos
International Airport,
near São Paulo, is the
largest and busiest
airport of brazil.
CONT….
 Brazil's most notable technological hubs are the
Oswaldo Cruz Institute, the Butantan Institute, the
Air Force's Aerospace Technical Center, the
Brazilian Agricultural Research Corporation and
the INPE.
 The Brazilian Space Agency has the most
advanced space program in Latin America, with
significant capabilities in launch vehicles, launch
sites and satellite manufacturing.
CONT…
 Uranium is enriched
at the Resend
Nuclear Fuel Factory
to fuel the country's
energy demands and
plans are underway to
build the country's
first nuclear
submarine.
CONCLUSION
 Brazil is a developed country
 South America's leading economic power and a regional leader.
Highly unequal income distribution remains a pressing problem
 Its famous for carnival festival and coffee.
Future scenarios

 Brazil's macroeconomic prospects are good .

 Average real GDP growth is forecast at 3.7% in
2007-2011.
 By 2015, Brazilian households are expected to have
an annual disposable income over US$15,000.