ASSIGNMENT NO.

TOPIC :- CONSUMER MOTIVE BEHIND NOKIA

SUBMITTED TO :- Mr. ANAND THAKUR

SUBMITTED BY :- SHANTANA BOSE

ROLL. NO. :- RR1903B44

SUB :- CONSUMER
BEHAVIOR

COURSE :- MBA SEM III

CONSUMER MOTIVE BEHIND PURCHASING NOKIA:

I m doing a brief survey to find out more about consumer motive/

purpose behind purchasing NOKIA cell phone. I would be grateful
if you could spare few minute to participate in it. Thank you for
your cooperation.

NAME: - _____________________________________________

ADDRESS: - ___________________________________________

GENDER:-

1. Male ________

2. Female ________

Q1. Age Group

15 -25 ______

25 – 35 ______

35 - 45 ______

45 - 55 ______

55 and above ------------

Q2. Occupation

Service _______

Businessmen _______

Student _______

Housewife _______

Other ______

Q3. Monthly income

Below 10000 -----------

10000 – 20000 -----------

20000 – 30000 ------------

30000 – 40000 ---------

40000 and above

Q4. Which kind of cell phone would you eager to buy / purchase?

NOKIA ________

LG ________

SAMSUNG ________

MOTOROLA ________

Other --------------

Q5. Do you use NOKIA cell phone?

YES ________

NO ________

Q6. For how many years would you using nokia?

0 – 10 yrs -------------

10 – 20yrs ---------------

20 – 30yrs --------------

30yrs and above --------------

Q7. What is the motive/ purpose behind purchasing / buying NOKIA cell
phone? (Please tick √ the following )
 Strongly agree Agree Neither Agree nor Disagree
Disagree Strongly Disagree

Brand name ______ ______ _______

_______ ________

Price ______ ______ _______

_______ _______

For talking ______ ______ _______

_______ _______

Messages ______ ______ _______

_______ _______

Easy to carry ______ ______ _______

_______ _______

Battery backup ______ ______ _______

_______ _______

Appearance ------------ ----------- ---------------

------------- ------------

Listening music ---------- ----------- --------------

------------- ------------

Style ----------- ------------ --------------

------------- -------------

Playing games ----------- -------------- -------------

------------- --------------

Surfing internet ----------- ------------- -------------

-------------- --------------

(If other than please specify)

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Q8. From your point of view what you think about nokia while when you
plan to purchase cell phone? (Please specify)

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(THANK YOU)