INTRODUCTION

BIRLA COMPANY

JENITA NAZARETH – MARKETING HEAD

OSCAR D’SOUZA – TECHNICAL HEAD
LONAN JONES – DESIGN HEAD
CARISSA – ENVIRONMENT ANALYST
ADRIAN – FINANCIAL CONCERN
VISHAL – SALES and branding
JOJO – AFTER SALES SERVISES
Launch

“Explore the world with all its beauties”

 TECHNICAL
Features
Specifications
Technology used
 DESIGN and interior
Fog Lamp
Bi xenon headlamps
Wood finish on Dash and Trim
Bluetooth Technology
 ENVIRONMENT aspect
color
shape and size
Hybrid engine
Eco friendly
Its functions well in any climate!
It is the crème de la creme 
 Pricing Strategy
Cost $
Benefits
Upper middle class people
 MARKETING STRATEGIES

Advertising
Branding
Swot Analysis
 AFTER SALES Service

Service Center's
Free service for 70,000 miles or 6 yrs
Onsite paid services after 2 yrs
Discounted accessories
Upgrade & modification packages
Maintenance and sale Support
IM TOO SEXY FOR MY CAR!!!!

PRESENTED BY
Carissa Dsouza
Jenita Nazareth
Oscar Dsouza
Lonan Jones
Jojo Sebastian
Adrian Pinto
Vishal Dsouza