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    E-Commerce: Prof Ajay Mody

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    vidu12
    This document discusses business-to-business (B2B) and business-to-consumer (B2C) e-commerce models. It outlines how B2B transactions occur between businesses while B2C transactions are between businesses and consumers. The document also lists some key characteristics of B2C like lower costs and increased customer convenience, and advantages of B2B like direct customer interaction and building customer loyalty. Finally, it examines different models for B2B transactions and marketplaces.

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    E-Commerce: Prof Ajay Mody

    Uploaded by

    vidu12
    28 views12 pages
    This document discusses business-to-business (B2B) and business-to-consumer (B2C) e-commerce models. It outlines how B2B transactions occur between businesses while B2C transactions are between businesses and consumers. The document also lists some key characteristics of B2C like lower costs and increased customer convenience, and advantages of B2B like direct customer interaction and building customer loyalty. Finally, it examines different models for B2B transactions and marketplaces.

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    E Commerce

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    This document discusses business-to-business (B2B) and business-to-consumer (B2C) e-commerce models. It outlines how B2B transactions occur between businesses while B2C transactions are between businesses and consumers. The document also lists some key characteristics of B2C like lower costs and increased customer convenience, and advantages of B2B like direct customer interaction and building customer loyalty. Finally, it examines different models for B2B transactions and marketplaces.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    28 views12 pages

    E-Commerce: Prof Ajay Mody

    Uploaded by

    vidu12
    This document discusses business-to-business (B2B) and business-to-consumer (B2C) e-commerce models. It outlines how B2B transactions occur between businesses while B2C transactions are between businesses and consumers. The document also lists some key characteristics of B2C like lower costs and increased customer convenience, and advantages of B2B like direct customer interaction and building customer loyalty. Finally, it examines different models for B2B transactions and marketplaces.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 12

    E-commerce

    Prof AJAY MODY


    Relation between B2B And B2C
    Models

    Raw Material
    Producer Manufacturer Distributor Retailer Consumer

    B2B B2C
    E-business transaction Model

    Business Business

    Government

    Consumer Consumer
    Characteristics of B2C
    • In-expensive cost, big opportunities.
    • Globalisation.
    • Reduces operation cost.
    • Customer Convenience.
    • Knowledge Management
    Customer Identifies
    Needs

    Searches for the product or


    services to satisfy need

    Selects a vendor and


    negotiates a price

    Receives the product


    and services

    Makes A PAYMENT

    Gets Service
    And warranty claims
    Major Advantages of B2B
    • Direct Interaction with customer
    • Focused Sales Promotion
    • Building Customer loyalty
    • Scalability
    • Saving in Distribution costs
    Strategy Formulation
    • Use of pricing as a tool
    • Use of application service provider
    • Use of generic Models which are known
    for efficiency as well as personalized
    attention to various business customers.
    • Use of comparision shopping
    Common elements of B2B
    exchanges
    • Elements • Benefits

    • Centralised market place • Neutral and non aligned


    with either seller and
    buyers
    • Users are prequalified
    • Standardised and regulated
    Documentation
    • Prices quotes, price
    history, after sales • Pricing mechanism is self
    information regulating
    • Confidential transaction • Clearing and settlement
    between businesses services provided
    B2B Marketplace

    Aggregators
    Hubs

    Auctions Seller
    Buyer

    Community
    Contents
    Transaction Model
    Aggregator Brokerage Value chain
    High

    C
    O
    Info- Mediary Advisory
    N Manufacturer

    T
    R
    O
    L
    Community
    Subscription Affiliate
    Low

    LOW VALUE INTEGRATION HIGH


    Affiliate Marketing

    Step 3

    Affiliate
    Brand Seller

    Step 2

    Step 1
    Step 1 customer visit
    affiliate website.
    Step 2 affiliate website Customer
    directs to brand seller
    website
    Step 3 Brand seller
    compensates to affiliate

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