Presented by

VARSHA RANA
PG-06-095
• Lakmé is an Indian brand of cosmetics, owned by Unilever. Lakme
started as a 100% subsidiary of Tata Group
• It was named after the French opera Lakme.
• At the time of its establishment,30 years ago Indian cosmetic industry
was rather nacent, and there was a very small market base.
• Simone Tata joined the company as director, and went on to become
its chairman.
• When Tata's saw a bigger growth potential in the retail market, and
greater competition from global companies in cosmetics, they enetered
into a 50-50 joint venture with Hindustan Lever Limited (the Indian
subsidiary of Unilever) in 1995 to form Lakme Lever.
• In 1998 Tata sold of there stakes in Lakmé Lever to to HLL, for Rs
200 Crore (45 million US$), and went on to create Trent and
Westside.
Founded
1973
First organised retail in beauty industry
Registered
Name
Lakme lever, a subsidiary of Hindustan Lever
Limit
Company description
Lakme Beauty Salons offer a full range of the
latest beauty and grooming services in the
areas of hair care, skin care and beauty.
• Estimated Total Cost
RS 25 lacs - RS 30 lacs
• Term of Agreement
5 year
• Qualifications Required (If any)
N.a.
• Initial Franchise Fee
Rs. 6 lacs plus taxes (included in the initial investment)
• Contributions
Royalty: 15 %
• Training
Salon strat-up training and ongoing training provided
• Premises Required
1000 sq ft, preferably rectangular units
• Employees
12 per salon
• Target Cities-
All over India
• Locations
98 locations in 33 Indian cities